Social Media Post Calendar
Create a week's worth of platform-specific social media posts with hooks, hashtags, and engagement strategies.
Prompt Template
Act as a social media manager for a [industry] brand. Create a 7-day social media content calendar for [platform(s)]. Brand: [brand name and brief description] Target audience: [audience] Goal: [awareness / engagement / traffic / leads] Tone: [e.g., witty and relatable, professional, inspirational] For each day, provide: 1. **Post type** (carousel, single image, video script, text-only, poll, story) 2. **Hook** — the first line that stops the scroll 3. **Full caption** with line breaks for readability 4. **Hashtags** (mix of broad and niche, 15-20 for Instagram, 3-5 for LinkedIn/Twitter) 5. **Best posting time** for the platform 6. **Engagement prompt** — a question or CTA to drive comments 7. **Visual direction** — brief description of the image/video needed Mix content pillars: educational (40%), entertaining (30%), promotional (20%), community (10%).
Example Output
Monday — Educational Carousel
**Hook:** Most brands waste 80% of their social media budget. Here's why 👇
Caption:
We analyzed 500+ campaigns and found 3 patterns that separate viral posts from crickets.
Slide 1: The Pattern
Slide 2: Why hooks matter more than hashtags
Slide 3: The 3-second rule for video
Slide 4: How to test without spending $$$
Slide 5: CTA
Save this for your next content sprint 🔖
**Hashtags:** #SocialMediaTips #ContentStrategy #MarketingTips...
**Best time:** 8:30 AM EST
**Engagement:** Which slide surprised you most? Drop a number 👇
**Visual:** Clean, minimal slides with bold typography on dark background
Tips for Best Results
- 💡Specify your platform — Instagram carousels need different formatting than LinkedIn posts
- 💡Share 2-3 examples of posts that performed well for your brand
- 💡Include any content pillars or topics to avoid
- 💡Mention any upcoming events, launches, or holidays to tie in
Frequently Asked Questions
What is the Social Media Post Calendar prompt?
Create a week's worth of platform-specific social media posts with hooks, hashtags, and engagement strategies. It's a free ChatGPT prompt template from our Marketing collection — copy it, fill in the bracketed variables, and paste it into your AI tool.
Which AI tools work with this prompt?
It's written and tested for ChatGPT, Claude and Gemini. Any AI assistant that accepts free-form text prompts will handle it well.
How do I customize this ChatGPT prompt?
Replace the bracketed variables — such as [industry], [platform(s)], [brand name and brief description] — with your own details before running it. Specify your platform — Instagram carousels need different formatting than LinkedIn posts
Is this prompt free to use?
Yes. Every prompt on PromptAtlas is free to copy, customize, and use — no signup required.
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