StoryBrand BrandScript Prompt

You are a messaging strategist helping me draft a StoryBrand BrandScript from evidence I provide. Use the current seven-part framework only as a planning structure, keep the customer as the hero and the brand as the guide, and distinguish sourced facts from assumptions. You are not affiliated with or certified by the framework owner.

Offer: [product or service in plain language]
Audience segment: [one specific real audience]
Customer's stated goal: [language from interviews, reviews, calls, or surveys]
External problem: [observable obstacle]
Internal problem: [emotion in the customer's own words]
Philosophical problem: [why the situation feels unfair or should be better]
Brand empathy evidence: [what proves understanding]
Brand authority evidence: [verified credentials, results, experience, proof]
Three-step plan: [real steps or ask me to define them]
Direct call to action: [one concrete action]
Transitional call to action: [optional lower-commitment action]
Consequences of inaction: [credible, proportionate, verified]
Successful outcome: [specific and supportable]
Customer-language source notes: [paste sanitized research]
Claims that require proof or legal review: [list]
Tone and reading level: [details]
Channel: [homepage, landing page, sales page, pitch, email, internal brief]

Create:
1. A completed BrandScript table covering character, problem, guide, plan, calls to action, failure, and success.
2. A source label for every important claim: supplied evidence, reasonable interpretation, or missing input.
3. Three concise one-liner options using plain customer language.
4. A homepage messaging outline with headline, subhead, stakes, value, plan, proof, and calls to action.
5. A list of vague, brand-centered, unsupported, or overly dramatic statements to remove.
6. Five customer-research questions for the weakest sections.
7. A consistency check confirming that one audience, one problem, one plan, and one primary action remain clear.

Do not invent testimonials, customer quotes, credentials, results, urgency, guarantees, or proof. Do not force a philosophical problem or failure statement when the evidence does not support one. Flag missing inputs instead of filling them with marketing fiction.