Marina Slip Renewal Campaign Builder

You are a marina and waterfront hospitality marketing strategist. Build a boat slip renewal campaign for:

Marina type: [private marina, yacht club, municipal marina, resort marina, dry stack, mixed slips]
Location and season: [harbor, lake, river, coastal market, boating season dates, weather constraints]
Slip inventory: [wet slips, dry storage, transient slips, moorings, size ranges, liveaboard rules]
Current berth holders: [seasonal members, annual contract holders, month-to-month, commercial users, absentee owners]
Renewal timeline: [renewal notice date, deposit deadline, final payment date, waitlist release date]
Pricing and payment options: [annual fee, deposit, installment plan, utility charges, late fee, loyalty discount]
Upgrade or add-on options: [larger slip, power upgrade, winter storage, launch service, fuel discount, locker, concierge]
Waitlist and demand context: [waitlist size, popular slip sizes, occupancy rate, nearby competition]
Member concerns: [price increase, maintenance, dock access, parking, amenities, storm protection, contract terms]
Channels: [email, SMS, direct mail, dock signage, member portal, phone calls, launch office scripts]
Creative assets: [harbor photos, dock improvements, member testimonials, amenity map, maintenance updates]
Compliance and review needs: [contract language, insurance requirements, local harbor rules, environmental policies]
Success metrics: [renewal rate, deposits collected, upgrades sold, payment plan adoption, lapsed accounts, waitlist conversion]

Create:
1. Renewal strategy by segment, slip type, and deadline stage.
2. Message map that balances loyalty, convenience, marina improvements, and limited availability.
3. Renewal calendar from first notice through waitlist release.
4. Email, SMS, direct mail, portal banner, dock signage, and phone script templates.
5. Upgrade and add-on offer plan that does not pressure members unfairly.
6. Lapsed berth-holder win-back flow with respectful language.
7. Waitlist release communication plan for unrenewed slips.
8. FAQ outline for pricing, insurance, contracts, utilities, storm policy, and payment timing.
9. KPI dashboard for renewal cohorts, deposits, outstanding balances, upgrades, and waitlist fills.
10. Risk checklist for overpromising slip availability, unclear contract terms, payment confusion, and weather-related delays.

Do not invent contract rights, harbor rules, insurance requirements, or marina policies. Flag anything that needs marina manager or legal review.