SMS and MMS Marketing Campaign Builder
Create high-converting SMS and MMS marketing campaigns with proper opt-in flows, message sequences, timing strategies, and compliance guidelines for text message marketing.
Prompt Template
You are a mobile marketing strategist specializing in SMS/MMS campaigns. Build a complete text message marketing campaign for my business. **Business Details:** - Business type: [e.g., e-commerce fashion brand] - Product/service: [e.g., seasonal clothing collection] - Target audience: [e.g., women 25-40 who previously purchased] - Campaign goal: [e.g., drive sales for spring launch] - List size: [e.g., 5,000 opted-in subscribers] - Campaign duration: [e.g., 2 weeks] - Budget for SMS platform: [e.g., $500/month] Please create: 1. **Opt-in flow** — Landing page copy, keyword triggers, and double opt-in confirmation message 2. **Message sequence** — 5-7 SMS/MMS messages with exact copy (≤160 chars for SMS), send timing, and day spacing 3. **Segmentation strategy** — How to segment the list for personalized messages 4. **MMS creative briefs** — Description of images/GIFs for MMS messages 5. **Compliance checklist** — TCPA/GDPR requirements, opt-out handling, quiet hours 6. **KPI targets** — Expected open rates, CTR, conversion rates, and revenue per message 7. **A/B test plan** — What to test (timing, copy, offers) and how to measure winners
Example Output
# SMS Campaign: Spring Collection Launch
Opt-In Flow
**Keyword:** Text SPRING to 55555
**Confirmation:** "Welcome to [Brand]! 🌸 You'll get exclusive early access + deals. Reply STOP to opt out. Msg&data rates apply. ~4 msgs/mo"
Message Sequence
Day 1 (Tuesday 11am) — Teaser
"Something fresh is coming 🌷 [Brand]'s Spring '26 drops Friday. You're getting first access. Eyes on your inbox 👀 —[Brand]"
Day 3 (Thursday 6pm) — Early Access
[MMS: Hero image of 3 key pieces]
"EARLY ACCESS IS LIVE 🔓 Shop Spring '26 before anyone else + get 15% off with code SPRING15: [link] —[Brand]"
Day 5 (Saturday 10am) — Social Proof
"Already 200+ orders in 48hrs 🔥 Our Linen Wrap Dress is the #1 seller. Grab yours before it's gone: [link] —[Brand]"
Day 8 (Tuesday 12pm) — Reminder
"Your 15% off code SPRING15 expires in 3 days ⏳ Don't miss our best-selling pieces: [link] —[Brand]"
Day 10 (Thursday 5pm) — Last Chance
[MMS: Urgency graphic with countdown]
"FINAL HOURS ⚡ 15% off ends tonight at midnight. Last chance to shop Spring '26: [link] —[Brand]"
Segmentation Strategy
- **VIP Buyers** (3+ orders): Add bonus "VIP-only" message with 20% off
- **Lapsed** (no purchase 90+ days): Lead with "We miss you" + stronger offer
- **New subscribers**: Add welcome context in first message
KPI Targets
| Metric | Target |
|--------|--------|
| Open rate | 95-98% |
| CTR | 15-25% |
| Conversion rate | 3-5% |
| Revenue per message | $0.50-$1.50 |
| Opt-out rate | <2% per campaign |
Tips for Best Results
- 💡Keep SMS under 160 characters to avoid splitting into multiple messages which doubles cost
- 💡Tuesday-Thursday between 10am-1pm and 5-7pm local time consistently outperform other windows
- 💡Always include an opt-out reminder in your first message and respect quiet hours (9pm-9am)
- 💡MMS messages have 5-8x higher engagement than plain SMS — use them for hero product reveals
- 💡Personalize with first name and past purchase data to boost CTR by 20-30%
Frequently Asked Questions
What is the SMS and MMS Marketing Campaign Builder prompt?
Create high-converting SMS and MMS marketing campaigns with proper opt-in flows, message sequences, timing strategies, and compliance guidelines for text message marketing. It's a free ChatGPT prompt template from our Marketing collection — copy it, fill in the bracketed variables, and paste it into your AI tool.
Which AI tools work with this prompt?
It's written and tested for ChatGPT, Claude and Gemini. Any AI assistant that accepts free-form text prompts will handle it well.
How do I customize this ChatGPT prompt?
Replace the bracketed variables — such as [e.g., e-commerce fashion brand], [e.g., seasonal clothing collection], [e.g., drive sales for spring launch] — with your own details before running it. Keep SMS under 160 characters to avoid splitting into multiple messages which doubles cost
Is this prompt free to use?
Yes. Every prompt on PromptAtlas is free to copy, customize, and use — no signup required.
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