SMS and MMS Marketing Campaign Builder
Create high-converting SMS and MMS marketing campaigns with proper opt-in flows, message sequences, timing strategies, and compliance guidelines for text message marketing.
Prompt Template
You are a mobile marketing strategist specializing in SMS/MMS campaigns. Build a complete text message marketing campaign for my business. **Business Details:** - Business type: [e.g., e-commerce fashion brand] - Product/service: [e.g., seasonal clothing collection] - Target audience: [e.g., women 25-40 who previously purchased] - Campaign goal: [e.g., drive sales for spring launch] - List size: [e.g., 5,000 opted-in subscribers] - Campaign duration: [e.g., 2 weeks] - Budget for SMS platform: [e.g., $500/month] Please create: 1. **Opt-in flow** — Landing page copy, keyword triggers, and double opt-in confirmation message 2. **Message sequence** — 5-7 SMS/MMS messages with exact copy (≤160 chars for SMS), send timing, and day spacing 3. **Segmentation strategy** — How to segment the list for personalized messages 4. **MMS creative briefs** — Description of images/GIFs for MMS messages 5. **Compliance checklist** — TCPA/GDPR requirements, opt-out handling, quiet hours 6. **KPI targets** — Expected open rates, CTR, conversion rates, and revenue per message 7. **A/B test plan** — What to test (timing, copy, offers) and how to measure winners
Example Output
# SMS Campaign: Spring Collection Launch
Opt-In Flow
**Keyword:** Text SPRING to 55555
**Confirmation:** "Welcome to [Brand]! 🌸 You'll get exclusive early access + deals. Reply STOP to opt out. Msg&data rates apply. ~4 msgs/mo"
Message Sequence
Day 1 (Tuesday 11am) — Teaser
"Something fresh is coming 🌷 [Brand]'s Spring '26 drops Friday. You're getting first access. Eyes on your inbox 👀 —[Brand]"
Day 3 (Thursday 6pm) — Early Access
[MMS: Hero image of 3 key pieces]
"EARLY ACCESS IS LIVE 🔓 Shop Spring '26 before anyone else + get 15% off with code SPRING15: [link] —[Brand]"
Day 5 (Saturday 10am) — Social Proof
"Already 200+ orders in 48hrs 🔥 Our Linen Wrap Dress is the #1 seller. Grab yours before it's gone: [link] —[Brand]"
Day 8 (Tuesday 12pm) — Reminder
"Your 15% off code SPRING15 expires in 3 days ⏳ Don't miss our best-selling pieces: [link] —[Brand]"
Day 10 (Thursday 5pm) — Last Chance
[MMS: Urgency graphic with countdown]
"FINAL HOURS ⚡ 15% off ends tonight at midnight. Last chance to shop Spring '26: [link] —[Brand]"
Segmentation Strategy
- **VIP Buyers** (3+ orders): Add bonus "VIP-only" message with 20% off
- **Lapsed** (no purchase 90+ days): Lead with "We miss you" + stronger offer
- **New subscribers**: Add welcome context in first message
KPI Targets
| Metric | Target |
|--------|--------|
| Open rate | 95-98% |
| CTR | 15-25% |
| Conversion rate | 3-5% |
| Revenue per message | $0.50-$1.50 |
| Opt-out rate | <2% per campaign |
Tips for Best Results
- 💡Keep SMS under 160 characters to avoid splitting into multiple messages which doubles cost
- 💡Tuesday-Thursday between 10am-1pm and 5-7pm local time consistently outperform other windows
- 💡Always include an opt-out reminder in your first message and respect quiet hours (9pm-9am)
- 💡MMS messages have 5-8x higher engagement than plain SMS — use them for hero product reveals
- 💡Personalize with first name and past purchase data to boost CTR by 20-30%
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