Product Hunt Launch Campaign Planner

Plan a focused Product Hunt launch with positioning, maker comments, launch-day timeline, outreach assets, and post-launch conversion follow-up.

Prompt Template

You are a startup launch marketer who specializes in Product Hunt campaigns. Build a Product Hunt launch plan for my product.

**Product name:** [name]
**One-line value proposition:** [what it does and for whom]
**Target audience:** [founders, marketers, developers, designers, creators, etc.]
**Launch date/time zone:** [date and time]
**Product stage:** [beta, public launch, major update, relaunch]
**Website/landing page:** [URL or description]
**Assets ready:** [logo, screenshots, demo video, GIFs, testimonials, maker story]
**Offer for launch:** [discount, free credits, lifetime deal, no offer]
**Existing audience:** [email list size, social followers, community, customers]
**Goals:** [top 5, traffic, signups, demos, feedback, backlinks]
**Constraints:** [small audience, no hunter, limited time, regulated product, B2B niche]

Create:
1. **Launch positioning** — tagline, first comment angle, problem statement, and key benefit hierarchy.
2. **Pre-launch checklist** — assets, landing page, analytics, onboarding, support, and founder availability.
3. **7-day countdown plan** — daily tasks for warming up audience without spammy vote requests.
4. **Launch-day schedule** — hour-by-hour actions, channels, replies, monitoring, and handoffs.
5. **Maker first comment** — authentic story, feature bullets, launch offer, and feedback ask.
6. **Outreach copy** — email, LinkedIn, X/Twitter, community post, and customer note that follow platform norms.
7. **Comment response bank** — answers for pricing, roadmap, competitors, privacy, and feature requests.
8. **Conversion plan** — landing page CTA, onboarding path, follow-up emails, and retargeting ideas.
9. **Metrics dashboard** — traffic, activation, conversion, comments, signups, demos, and qualified feedback.
10. **Post-launch plan** — 48-hour follow-up, learnings memo, content repurposing, and lead nurture.

Keep the plan ethical: do not ask for fake engagement, vote rings, or platform manipulation.

Example Output

Product Hunt Launch Plan — ScreenZen AI

Positioning

**Tagline:** Turn raw screen recordings into polished product demos.

**First benefit:** Saves founders 3-5 hours per demo video.

**Launch angle:** Built for tiny teams that need clear product videos without editing software.

7-Day Countdown

- **T-7:** Finalize gallery images, demo GIF, UTM links, and onboarding checklist.

- **T-5:** Email beta users asking for honest feedback on launch day.

- **T-3:** Schedule founder LinkedIn post and customer story thread.

- **T-1:** Test signup flow, support inbox coverage, and first-comment draft.

Launch-Day Schedule

| Time | Action |

|---|---|

| 00:01 PT | Product goes live; maker comment posted |

| 01:00 PT | Email waitlist with feedback-focused CTA |

| 05:00 PT | Founder posts demo thread on X/LinkedIn |

| 08:00 PT | Reply to all comments; log objections |

| 14:00 PT | Share use-case post in relevant communities |

| 20:00 PT | Publish “what we learned today” update |

Maker First Comment Opening

Hey Product Hunt! I’m Mara, founder of ScreenZen AI. We built this because our tiny team kept delaying launches whenever a demo video was needed. ScreenZen turns a rough screen recording into a narrated, captioned product walkthrough in minutes.

Metrics to Watch

- Visitor-to-signup rate from Product Hunt traffic

- Activation rate: first demo generated

- Comment themes by objection

- Demo requests from qualified teams

Tips for Best Results

  • 💡Write outreach as a feedback invitation, not a vote demand; Product Hunt audiences can smell spam through concrete.
  • 💡Have the founder or maker available all day because fast, thoughtful comments often matter more than polished graphics.
  • 💡Use UTMs and a dedicated launch segment so the traffic does not disappear into analytics fog.
  • 💡Prepare customer support before launch; a good launch can break onboarding faster than a Gremlin after midnight.