Product Hunt Launch Campaign Planner
Plan a focused Product Hunt launch with positioning, maker comments, launch-day timeline, outreach assets, and post-launch conversion follow-up.
Prompt Template
You are a startup launch marketer who specializes in Product Hunt campaigns. Build a Product Hunt launch plan for my product. **Product name:** [name] **One-line value proposition:** [what it does and for whom] **Target audience:** [founders, marketers, developers, designers, creators, etc.] **Launch date/time zone:** [date and time] **Product stage:** [beta, public launch, major update, relaunch] **Website/landing page:** [URL or description] **Assets ready:** [logo, screenshots, demo video, GIFs, testimonials, maker story] **Offer for launch:** [discount, free credits, lifetime deal, no offer] **Existing audience:** [email list size, social followers, community, customers] **Goals:** [top 5, traffic, signups, demos, feedback, backlinks] **Constraints:** [small audience, no hunter, limited time, regulated product, B2B niche] Create: 1. **Launch positioning** — tagline, first comment angle, problem statement, and key benefit hierarchy. 2. **Pre-launch checklist** — assets, landing page, analytics, onboarding, support, and founder availability. 3. **7-day countdown plan** — daily tasks for warming up audience without spammy vote requests. 4. **Launch-day schedule** — hour-by-hour actions, channels, replies, monitoring, and handoffs. 5. **Maker first comment** — authentic story, feature bullets, launch offer, and feedback ask. 6. **Outreach copy** — email, LinkedIn, X/Twitter, community post, and customer note that follow platform norms. 7. **Comment response bank** — answers for pricing, roadmap, competitors, privacy, and feature requests. 8. **Conversion plan** — landing page CTA, onboarding path, follow-up emails, and retargeting ideas. 9. **Metrics dashboard** — traffic, activation, conversion, comments, signups, demos, and qualified feedback. 10. **Post-launch plan** — 48-hour follow-up, learnings memo, content repurposing, and lead nurture. Keep the plan ethical: do not ask for fake engagement, vote rings, or platform manipulation.
Example Output
Product Hunt Launch Plan — ScreenZen AI
Positioning
**Tagline:** Turn raw screen recordings into polished product demos.
**First benefit:** Saves founders 3-5 hours per demo video.
**Launch angle:** Built for tiny teams that need clear product videos without editing software.
7-Day Countdown
- **T-7:** Finalize gallery images, demo GIF, UTM links, and onboarding checklist.
- **T-5:** Email beta users asking for honest feedback on launch day.
- **T-3:** Schedule founder LinkedIn post and customer story thread.
- **T-1:** Test signup flow, support inbox coverage, and first-comment draft.
Launch-Day Schedule
| Time | Action |
|---|---|
| 00:01 PT | Product goes live; maker comment posted |
| 01:00 PT | Email waitlist with feedback-focused CTA |
| 05:00 PT | Founder posts demo thread on X/LinkedIn |
| 08:00 PT | Reply to all comments; log objections |
| 14:00 PT | Share use-case post in relevant communities |
| 20:00 PT | Publish “what we learned today” update |
Maker First Comment Opening
Hey Product Hunt! I’m Mara, founder of ScreenZen AI. We built this because our tiny team kept delaying launches whenever a demo video was needed. ScreenZen turns a rough screen recording into a narrated, captioned product walkthrough in minutes.
Metrics to Watch
- Visitor-to-signup rate from Product Hunt traffic
- Activation rate: first demo generated
- Comment themes by objection
- Demo requests from qualified teams
Tips for Best Results
- 💡Write outreach as a feedback invitation, not a vote demand; Product Hunt audiences can smell spam through concrete.
- 💡Have the founder or maker available all day because fast, thoughtful comments often matter more than polished graphics.
- 💡Use UTMs and a dedicated launch segment so the traffic does not disappear into analytics fog.
- 💡Prepare customer support before launch; a good launch can break onboarding faster than a Gremlin after midnight.
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