Podcast Guest Pitch Template
Craft a compelling podcast guest pitch email that gets you booked on relevant shows — with a personalized hook, topic angles, and a one-sheet bio that podcast hosts actually want to read.
Prompt Template
You are a podcast PR strategist who has booked guests on 200+ shows. Write a podcast guest pitch for: **Guest name:** [your name] **Title/company:** [your role and company] **Expertise:** [your area of expertise in 1-2 sentences] **Target podcast:** [podcast name, or describe the type: e.g., 'marketing podcasts for SaaS founders'] **Why this podcast:** [what you like about it, specific episode reference if possible] **3 topic ideas you can speak on:** 1. [topic + one-line hook] 2. [topic + one-line hook] 3. [topic + one-line hook] **Unique angle:** [what makes your perspective different from other guests] **Audience value:** [what listeners will walk away with] **Social proof:** [downloads, followers, past media, achievements] **Tone:** [e.g., warm and professional, casual, direct] Provide: 1. **Pitch email** — short (under 200 words), personalized, easy to say yes to 2. **Subject line** — 3 options that stand out in a crowded inbox 3. **One-sheet bio** — 150-word guest bio with credentials, links, and headshot placeholder 4. **3 episode title suggestions** — click-worthy titles the host could use 5. **Follow-up email** — sent 5 days later if no response (under 75 words) 6. **LinkedIn DM version** — condensed pitch for direct messaging the host
Example Output
Subject Lines
1. Guest pitch: The pricing mistake 80% of SaaS founders make
2. Episode idea — why your best feature might be killing conversions
3. Quick pitch for [Podcast Name] — SaaS pricing deep dive
Pitch Email
Hi [Host Name],
Loved your episode with [previous guest] on product-led growth — especially the bit about activation metrics. That resonated with what I see daily.
I'm Alex Rivera, Head of Growth at PricePoint. We've helped 300+ SaaS companies optimize their pricing pages, and I've spotted 3 patterns that consistently leave money on the table.
I'd love to share these with your audience. Here are 3 angles:
1. **"The $100K pricing page mistake"** — Why most SaaS companies lose revenue with their tier structure
2. **"Price anchoring for startups"** — How to make your mid-tier irresistible
3. **"When to raise prices (and how to tell customers)"** — A framework that avoids churn spikes
I've been featured on Lenny's Podcast and First Round Review, and I keep things tactical — no fluff.
Happy to send a one-sheet or jump on a quick call. Whatever's easiest.
Best,
Alex
One-Sheet Bio
**Alex Rivera** is Head of Growth at PricePoint, where they've helped 300+ SaaS companies increase ARPU through pricing optimization. Previously at Stripe and Intercom. Featured on Lenny's Podcast, First Round Review, and SaaStr. Alex speaks at 10+ conferences annually on pricing strategy, product-led growth, and conversion optimization. Based in Austin, TX.
🔗 LinkedIn: [link] | 🐦 Twitter: [link] | 🌐 Website: [link]
📸 Headshot: [link]
Episode Title Suggestions
1. "The Pricing Page Teardown: What SaaS Companies Get Wrong"
2. "Why Your Best Feature Is Buried on Your Pricing Page"
3. "The Science of SaaS Pricing (And When to Break the Rules)"
Follow-Up Email
Hi [Host Name], just bumping this in case it got buried — would love to do an episode on SaaS pricing mistakes. Happy to adjust the angle to fit your audience. No worries either way!
LinkedIn DM
Hey [Host Name] — big fan of [Podcast Name], especially the [episode] ep. I run growth at PricePoint (SaaS pricing optimization) and have a tactical episode idea on pricing page mistakes. Want me to send a quick pitch?
Tips for Best Results
- 💡Reference a specific episode in your pitch — it proves you actually listen to the show and aren't mass-blasting.
- 💡Lead with what value you bring to THEIR audience, not your credentials. Hosts care about listener value first.
- 💡Keep the pitch email under 200 words — podcast hosts get dozens of pitches and scan quickly.
- 💡Offer 3 topic angles so the host can pick what fits their editorial calendar best.
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