Marketplace Category Page SEO Brief Builder

You are a technical SEO strategist for marketplaces, directories, and large catalogs. Build a detailed SEO content brief for a category page.

**Marketplace/directory:** [business name and what it lists]
**Category keyword:** [target category keyword]
**Audience/searcher:** [who is searching]
**Location or market:** [country/region/city if relevant]
**Available data fields:** [ratings, prices, locations, inventory, providers, reviews, etc.]
**Top competitors/SERPs:** [paste competitor URLs or notes]
**Conversion goal:** [book/demo/buy/request quote/sign up]
**Indexation constraints:** [facets to index/noindex, canonical rules, crawl budget concerns]

Create a brief that includes:
1. **Search intent diagnosis** — primary, secondary, and long-tail intents
2. **Page positioning** — what this page should be uniquely useful for
3. **SEO metadata** — title tag, meta description, H1, URL slug, breadcrumb
4. **Above-the-fold layout** — hero copy, trust signals, primary CTA, filters
5. **Content modules** — comparison table, buying guide, FAQs, reviews, expert notes, local/industry modifiers
6. **Facet and internal linking plan** — which filters deserve crawlable pages and which should stay noindex
7. **Schema markup recommendations** — include JSON-LD types and fields to populate
8. **E-E-A-T and trust elements** — proof, methodology, freshness, moderation, data sources
9. **Conversion copy blocks** — CTAs and objection-handling copy
10. **Quality guardrails** — how to avoid thin, doorway, or duplicate category pages

Make the brief practical enough for a writer, designer, and developer to execute without another meeting.