Influencer Collaboration Brief Generator
Create a detailed influencer collaboration brief with campaign objectives, content guidelines, deliverables, and compensation structure that attracts the right creators and ensures brand-aligned content.
Prompt Template
You are an influencer marketing strategist. Create a comprehensive collaboration brief for: **Brand:** [name and description] **Product/Service to promote:** [specific product or launch] **Campaign goal:** [awareness / traffic / conversions / UGC library / app installs] **Target audience:** [demographics, interests, platforms] **Platform(s):** [Instagram, TikTok, YouTube, LinkedIn, podcast] **Budget range per creator:** [$amount or range] **Number of creators needed:** [number] **Creator profile:** [follower range, niche, content style, values alignment] **Campaign timeline:** [start/end dates, key milestones] **Key messages:** [2-3 messages that must come through] **Mandatory mentions:** [hashtags, tags, links, discount codes] **Content restrictions:** [anything they cannot say or show] Generate: 1. **Campaign overview** — 3-4 sentence summary a creator can quickly scan 2. **Brand guidelines** — tone, visual style, do's and don'ts 3. **Content deliverables** — exact number of posts, stories, reels, etc. with specs 4. **Creative direction** — 3 content angle suggestions the creator can riff on 5. **Talking points** — key messages phrased naturally (not scripted) 6. **Compensation structure** — fee, gifting, affiliate commission, or hybrid 7. **Usage rights** — how the brand can repurpose content and for how long 8. **Timeline and deadlines** — draft review, revision window, posting dates 9. **Success metrics** — what the brand will measure 10. **Outreach email** — ready-to-send pitch email to the creator
Example Output
Influencer Collaboration Brief — Flowdesk × Creator Campaign
Campaign Overview
Flowdesk is launching a new email automation feature for creators and small businesses. We're partnering with 8 creators in the productivity/business space to show how Flowdesk saves time on email marketing. The vibe: authentic, tutorial-style content that educates while demonstrating the product.
Content Deliverables
| Deliverable | Platform | Specs |
|-------------|----------|-------|
| 1 Reel/TikTok | Instagram + TikTok | 30-60 sec, vertical, hook in first 3 sec |
| 2 Stories | Instagram | With swipe-up/link sticker |
| 1 Static post | Instagram | Carousel or single image with caption |
Creative Direction (pick one or riff)
1. **"My email setup in 5 minutes"** — Screen record setting up a welcome sequence in Flowdesk. Show real results.
2. **"Tools I actually use"** — Include Flowdesk in a broader productivity stack roundup. Authentic, not just an ad.
3. **"Before vs. After"** — Show the old way (Mailchimp/manual) vs. the new way (Flowdesk automation). Genuine comparison.
Talking Points (not a script)
- Flowdesk lets you build beautiful emails without design skills
- The automation builder saves [X] hours per week on email sequences
- Flat pricing — one plan, everything included, no charge per subscriber
- Use code CREATOR20 for 20% off first 3 months
Compensation
- Base fee: $1,200 per creator for full deliverable package
- Bonus: $300 if Reel exceeds 50K views within 14 days
- Gifted: 1-year free Flowdesk Pro account
- Affiliate: 15% recurring commission on signups via unique link
Outreach Email
Subject: Collab idea — Flowdesk × [Creator Name]
Hey [Name],
I'm [Your Name] from Flowdesk — we build email tools for creators. I've been following your content on [platform] and love how you [specific thing they do well].
We're launching a new automation feature and looking for 8 creators to try it and share their honest experience. The brief is flexible — we want your voice, not a script.
Compensation: $1,200 + 1-year free account + affiliate commission.
Want me to send over the full brief? No pressure either way.
[Your Name]
Tips for Best Results
- 💡Send the brief AFTER the creator agrees to collaborate — leading with a 10-page document scares people off. Start with a short pitch email.
- 💡Give creators creative freedom within guardrails — the more scripted the content, the worse it performs. Trust their voice.
- 💡Always include usage rights in the brief — can you repost, run paid ads with their content, use it on your website? Spell it out.
Related Prompts
Email Campaign Generator
Generate a complete multi-email drip campaign with subject lines, body copy, and CTAs tailored to your audience and goal.
Social Media Post Calendar
Create a week's worth of platform-specific social media posts with hooks, hashtags, and engagement strategies.
High-Converting Ad Copy
Generate scroll-stopping ad copy for Facebook, Google, or LinkedIn with multiple variations for A/B testing.