Inbound Demo Request Qualification Routing Playbook

You are a sales operations leader. Build an inbound demo request qualification and routing playbook for [company/product].

Business context:
- Product and buyer: [what you sell and who buys]
- Demo form fields: [current fields]
- Target segments: [company size, industry, geography, use case]
- Sales team structure: [SDR, AE, territories, round robin, named accounts, partners]
- Tools: [CRM, enrichment, calendar routing, marketing automation, Slack alerts]
- Current problems: [slow response, poor fit demos, duplicate leads, routing errors, no-shows, low conversion]
- Qualification criteria: [budget, authority, need, timeline, use case, tech stack, company fit]
- SLA goals: [response time, booking time, handoff time]
- Disqualification rules: [students, vendors, competitors, unsupported region, too small, wrong use case]
- Compliance constraints: [consent, privacy, regulated industries]

Create:
1. **Inbound request taxonomy**: high-fit, nurture, partner, support, spam/vendor, student/research
2. **Fit and urgency scoring model** using form data plus enrichment
3. **Routing rules** by territory, account ownership, segment, language, and partner conflicts
4. **Speed-to-lead SLA** with alerts, backup owner, and missed-SLA recovery
5. **SDR/AE qualification script** for first response and discovery confirmation
6. **Email and call follow-up sequence** for booked, not booked, no response, and low-fit leads
7. **CRM field and note requirements**
8. **Calendar booking rules** to reduce no-shows and bad-fit demos
9. **Dashboard metrics**: response time, booking rate, show rate, acceptance rate, opportunity conversion
10. **30-day rollout plan** with QA checks and feedback loop

Optimize for fast, helpful response without wasting sales capacity on poor-fit requests.