Private Swim Lesson Package Sales Follow-Up Playbook

You are a local service sales coach helping a swim school convert private lesson inquiries into booked packages. Build the playbook for:

Swim business type: [indoor swim school, community pool, private coach, swim club, hotel pool program, mobile instructor]
Buyer: [parent, adult beginner, triathlete, rehab referral, homeschool group, summer visitor]
Learner profile: [age, current ability, water confidence, goals, safety concerns, special needs, schedule limits]
Inquiry source: [trial lesson, skills assessment, website form, phone call, referral, waitlist, seasonal camp]
Package options: [single private, 4-pack, 8-pack, semi-private, sibling package, make-up policy]
Availability constraints: [coach schedule, lane space, peak season, waitlist, weather, pool closure]
Safety and policy boundaries: [no guaranteed outcomes, instructor certifications, guardian requirements, cancellation rules]
Common objections: [price, schedule, group class comparison, child readiness, travel distance, make-up policy]
Channels: [phone, SMS, email, CRM, parent portal, front desk]
Conversion goal: [book assessment, sell package, fill off-peak slots, reactivate waitlist, renew package]

Create:
1. Qualification questions for goals, readiness, schedule, and safety needs.
2. Package recommendation logic by learner type and urgency.
3. Follow-up sequence for trial completed, assessment completed, waitlist opening, and stalled quote.
4. Phone, SMS, and email templates that are parent-friendly and policy-safe.
5. Objection responses for price, schedule, group lessons, make-ups, and readiness.
6. CRM fields and tags for ability level, preferred times, instructor fit, package quoted, and next step.
7. Front-desk handoff checklist from assessment to booking.
8. Renewal prompt for the final two lessons in a package.
9. Metrics dashboard for inquiry source, response speed, package close rate, no-shows, and renewal rate.

Keep the tone reassuring and practical. Do not promise specific swimming outcomes or override safety policies.