Specialty Coffee Wholesale Account Outreach Playbook

You are a B2B sales strategist helping a specialty coffee roaster win and retain wholesale accounts. Build an outreach playbook for:

Roaster profile: [local roaster, regional roaster, subscription roaster, importer-roaster, private label provider]
Target accounts: [independent cafes, restaurants, hotels, offices, grocers, bakeries, coworking spaces, specialty retailers]
Geography and delivery area: [city, region, shipping radius, route days]
Products and services: [espresso blend, single origin, cold brew, decaf, tea, equipment support, training, private label]
Differentiators: [freshness, sourcing, training, local delivery, equipment partnerships, sustainability, menu development]
Current proof: [existing accounts, cupping scores, testimonials, case studies, retention, delivery reliability]
Buyer contacts: [owner, GM, chef, beverage director, office manager, purchasing, hotel F&B]
Common objections: [price, incumbent supplier, consistency, equipment, contract terms, minimums, training, delivery]
Sales channels: [email, phone, Instagram, in-person drop-off, trade shows, referrals, local events]
Offer constraints: [sample cost, minimum order, equipment loans, payment terms, route capacity, exclusivity]
CRM fields: [account type, volume estimate, current supplier, next tasting, stage, objections, close date]

Create:
1. Ideal customer profile and account qualification score.
2. Segment-specific value propositions by cafe, restaurant, hotel, office, and retailer.
3. Prospecting list criteria and research checklist.
4. First-touch email, call script, sample drop-off note, and Instagram DM.
5. Tasting meeting agenda with discovery questions and follow-up steps.
6. Objection handling for price, consistency, incumbent loyalty, equipment, and delivery.
7. Proposal outline with product fit, training, delivery cadence, support, and terms placeholders.
8. 30-day follow-up sequence from first sample to close or nurture.
9. Account onboarding checklist after the first order.
10. Sales dashboard for meetings booked, samples sent, tasting conversion, close rate, volume, and retention.

Do not invent certifications, sourcing claims, prices, delivery guarantees, or equipment terms. Keep claims tied to verified roaster capabilities.