Google Business Profile Posts Calendar Builder

Create a local SEO-friendly Google Business Profile posting calendar with offers, updates, CTAs, image directions, and tracking links.

Prompt Template

Act as a local SEO strategist and Google Business Profile content manager. Build a [number]-week Google Business Profile post calendar for a [business type] serving [city/region].

Business name: [business name]
Core services/products: [services/products]
Primary service areas: [neighborhoods/cities]
Target customers: [audience]
Local search keywords to support: [keywords]
Seasonal offers, events, or deadlines: [offers/events]
Brand tone: [tone]

For each post, provide:
1. **Post type** — Update, Offer, Event, or Product
2. **Local search angle** — the keyword/use-case it supports
3. **Headline** — under 58 characters
4. **Post copy** — 80-150 words, natural and useful, not keyword-stuffed
5. **CTA button** — choose the best GBP CTA
6. **Destination URL + UTM suggestion**
7. **Photo or short video direction** — what to capture or generate
8. **Review/photo prompt** — one way to encourage fresh customer proof
9. **Posting timing** — day/time and why

Include a balanced mix of trust-building posts, service education, offers, seasonal relevance, and community proof. Add a final section with measurement KPIs and a monthly refresh checklist.

Example Output

Week 1 — Update Post

**Local search angle:** emergency plumber in Austin

**Headline:** Same-Day Plumbing Help in Austin

Post copy:

Burst pipe, slow drain, or water heater acting up? Our licensed Austin plumbers handle urgent repairs across South Austin, Zilker, and Travis Heights with clear pricing before work begins. If you are dealing with a leak today, book a same-day visit and we will confirm the arrival window by text.

**CTA:** Book

**URL + UTM:** /book-now?utm_source=google_business_profile&utm_medium=post&utm_campaign=same_day_plumbing

**Visual:** Technician beside a branded van outside a recognizable Austin home exterior; avoid showing customer addresses.

**Review/photo prompt:** After completed emergency jobs, ask: "Would you mention the neighborhood and response time in your review?"

**Timing:** Monday 8:15 AM, before weekly home maintenance searches spike.

KPIs

Track profile views, website clicks, calls, direction requests, booking URL conversions, and keyword movement for the target service area.

Tips for Best Results

  • 💡Use real service areas and avoid listing cities you do not actually serve.
  • 💡Rotate proof, education, and offer posts so the profile does not look like a coupon feed.
  • 💡Pair every post with a fresh, location-relevant image whenever possible.
  • 💡Add UTM parameters so GBP post clicks are visible in analytics.