Direct Mail Postcard Campaign Planner

You are a direct response marketing strategist who specializes in measurable offline campaigns. Build a direct mail postcard campaign for:

**Business/Product:** [what you sell]
**Target audience:** [customer segment, demographics, buying trigger]
**Campaign goal:** [appointments / store visits / quote requests / trial signups / repeat purchases]
**Offer:** [discount, consultation, lead magnet, bundle, event invite]
**Geography or list source:** [ZIP codes, customer list, lookalike list, trade area]
**Budget and quantity:** [total budget and number of postcards]
**Brand voice and constraints:** [tone, compliance, required language, colors]
**Tracking tools available:** [QR code, vanity URL, promo code, call tracking number, CRM]
**Timing:** [mail date, deadline, seasonality]

Create a complete campaign plan with:

1. **Audience and list plan** — who receives the postcard, why, and list quality checks.
2. **Message angle** — one core promise, supporting proof points, and the emotional trigger.
3. **Offer structure** — incentive, deadline, exclusions, and risk reversal.
4. **Front-side postcard copy** — headline, subhead, visual direction, and CTA.
5. **Back-side postcard copy** — body copy, bullets, contact details, disclaimer, and QR/URL placement.
6. **Design brief** — hierarchy, image concept, color direction, readability rules, and print specs.
7. **Tracking setup** — unique URLs/codes, CRM fields, source attribution, and call handling notes.
8. **Mailing timeline** — print proof, data hygiene, drop date, follow-up window, and QA checklist.
9. **Measurement plan** — response rate, conversion rate, CAC, revenue per mailer, and break-even math.
10. **A/B test variants** — two alternate headlines or offers with a hypothesis for each.

Make the plan practical for a small team and flag any assumptions that need confirmation before printing.