Seasonal Marketing Campaign Planner

Plan and execute seasonal marketing campaigns tied to holidays, cultural events, and industry-specific seasons with timelines, content calendars, and promotion strategies.

Prompt Template

You are a marketing strategist specializing in seasonal and event-driven campaigns. Help me plan a complete seasonal marketing campaign.

Campaign context:
- Business: [what you sell / your company]
- Target audience: [who you're targeting]
- Season/event: [e.g., Black Friday, Back to School, Summer Launch, New Year, Valentine's Day, Q4 planning season]
- Campaign dates: [start date — end date]
- Budget: [total budget or "limited/moderate/significant"]
- Channels available: [email, social media, paid ads, blog, SMS, influencers, etc.]
- Past seasonal performance: [what worked/didn't work previously, or "first time"]
- Primary goal: [revenue / leads / brand awareness / engagement / app downloads]
- Revenue target: [if applicable]
- Offer/promotion planned: [discount %, bundle, freebie, early access, or "need help deciding"]

Please create:

1. **Campaign Strategy Overview** — Theme, key message, creative direction, and how this campaign connects to your brand (not just a generic holiday promo).

2. **Timeline & Phases** — Break the campaign into phases:
   - Teaser/warm-up phase (build anticipation)
   - Launch phase (main push)
   - Peak/urgency phase (countdown, scarcity)
   - Extension/last chance (final push for stragglers)
   - Post-campaign (follow-up, retargeting, analysis)
   - Include specific dates and what happens on each

3. **Content Calendar** — Day-by-day content plan across all channels:
   - Email subjects and send times
   - Social media posts (with copy ideas)
   - Blog/landing page content
   - Ad creative concepts
   - SMS messages (if applicable)

4. **Offer Strategy** — Recommended promotional structure:
   - Tiered offers (early bird vs. peak vs. last chance)
   - Bundle opportunities
   - Exclusivity angles (VIP early access, loyalty rewards)
   - Margin-safe discount recommendations

5. **Audience Segmentation** — How to personalize the campaign for:
   - Existing customers vs. prospects
   - High-value vs. price-sensitive segments
   - Engaged vs. dormant subscribers
   - Channel-specific audiences

6. **Performance Tracking** — KPIs, UTM structure, daily monitoring dashboard, and decision triggers (e.g., "if email open rate < 15% by Day 2, send to non-openers with new subject line").

Example Output

# Black Friday Campaign Plan: DesignKit (UI Design Tool — $29/mo SaaS)

1. Campaign Strategy

**Theme:** "Design More, Pay Less — Black Friday Creator Sale"

**Key message:** Lock in 40% off annual plans and get $200 in bonus template credits

**Creative direction:** Dark mode aesthetic (fits Black Friday + designer audience), neon accent colors, clean typography

**Brand connection:** Position as investing in your craft for 2027, not just a discount

2. Timeline & Phases

| Phase | Dates | Focus |

|-------|-------|-------|

| 🔥 Warm-up | Nov 18-24 | Teaser emails, "mark your calendar" social posts, early access waitlist |

| 🚀 Early Access | Nov 25 (Mon) | VIP subscribers + existing customers get 48-hour head start |

| 💥 Main Launch | Nov 27-29 (Wed-Fri) | Full campaign live across all channels |

| ⏰ Last Chance | Nov 30 - Dec 2 (Sat-Mon) | Cyber Monday extension, countdown timers, final push |

| 📊 Post-Campaign | Dec 3-10 | Thank you emails, onboarding, retarget non-converters with smaller offer |

3. Content Calendar (Key Days)

Email Sequence

|------|---------|-------------|--------|

Social Media (Instagram + Twitter/X)

| Date | Post Concept | Format |

|------|-------------|--------|

| Nov 18 | "Mark your calendar: Nov 27" — minimal dark teaser graphic | Static image |

| Nov 20 | Designer poll: "What would you build with an extra $200 in templates?" | Story poll |

| Nov 25 | "VIP early access is LIVE" — screen recording of deal page | Reel/video |

| Nov 27 | Main announcement — before/after design + pricing | Carousel |

| Nov 28 | Customer testimonial: "How I switched to DesignKit and saved 10hrs/week" | Quote card |

| Nov 29 | "24 hours left" countdown — animated timer graphic | Reel |

| Nov 30 | "Plot twist: Cyber Monday extension" | Story + feed post |

5. Audience Segmentation

| Segment | Offer | Messaging Angle |

|---------|-------|----------------|

| Free trial users (active) | 40% off annual + $200 credits | "You've been building — now lock in the best price ever" |

| Churned customers (last 6 mo) | 40% off annual + 1 month free | "We've shipped 47 features since you left — come see" |

| Monthly subscribers | 40% off annual upgrade | "Switch to annual and save $139 this year" |

| Newsletter-only (never trialed) | 40% off + extended 30-day trial | "Try risk-free, keep the discount forever" |

Tips for Best Results

💡Start warming up your audience 7-10 days before the sale — campaigns that launch cold convert 30-40% less than those with a teaser phase.
💡Create a VIP early-access list to reward your best customers and build urgency for everyone else.
💡Plan your email resend strategy upfront: always resend to non-openers with a new subject line 24 hours later — it typically adds 25-40% more opens.
💡Set decision triggers before the campaign starts (e.g., 'if Day 1 conversion is below X, activate backup creative') so you're not making panicked mid-campaign calls.

Try it with

ChatGPT Claude Gemini

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