Review Generation Email and SMS Sequence
Create a post-purchase review request sequence that increases verified reviews without sounding desperate or transactional.
Prompt Template
You are a lifecycle marketing specialist for e-commerce and SaaS brands. Create a review generation email and SMS sequence that increases verified customer reviews. **Brand:** [brand name] **Product or service:** [what was purchased] **Customer type:** [new customer / repeat customer / enterprise user / etc.] **Average time to value:** [days after purchase or activation] **Review destination:** [Shopify / Google / Trustpilot / G2 / App Store / etc.] **Incentive policy:** [none / loyalty points / sweepstakes / allowed restrictions] **Tone:** [friendly / premium / playful / direct] **Common objections to leaving reviews:** [list] Build: 1. **Trigger logic** for when each message should send 2. **3-email sequence** with subject lines, preview text, body copy, and CTA 3. **2 SMS follow-ups** with compliant, concise wording 4. **Segmentation rules** for happy customers vs neutral customers 5. **Fallback path** when a customer had a poor experience 6. **A/B test ideas** for timing, incentive framing, and CTA copy Make the sequence feel human, brand-safe, and compliant with review platform policies.
Example Output
Trigger Logic
- Email 1 sends 7 days after delivery
- SMS 1 sends only if product was delivered and email 1 not clicked
- Negative CSAT responders are routed to support instead of review ask
Email 1
**Subject:** How did your first week with Atlas go?
**Preview:** A 60-second review helps other buyers choose well
Hi {{first_name}},
You've had a few days with your Atlas backpack, so we'd love your honest take. What surprised you? What would you improve?
→ Leave your review
SMS 1
Hi {{first_name}}, quick favor: could you rate your Atlas backpack in under a minute? [link] Reply STOP to opt out.
Tips for Best Results
- 💡Use a real time-to-value window instead of a generic post-purchase delay
- 💡Separate review requests from support recovery flows so unhappy customers are not pushed into public feedback too early
- 💡Mention whether incentives are allowed on your review platform before generating copy
- 💡Ask for separate variants for first-time buyers and repeat customers if both matter
Frequently Asked Questions
What is the Review Generation Email and SMS Sequence prompt?
Create a post-purchase review request sequence that increases verified reviews without sounding desperate or transactional. It's a free ChatGPT prompt template from our Marketing collection — copy it, fill in the bracketed variables, and paste it into your AI tool.
Which AI tools work with this prompt?
It's written and tested for ChatGPT, Claude and Gemini. Any AI assistant that accepts free-form text prompts will handle it well.
How do I customize this ChatGPT prompt?
Replace the bracketed variables — such as [brand name], [what was purchased], [days after purchase or activation] — with your own details before running it. Use a real time-to-value window instead of a generic post-purchase delay
Is this prompt free to use?
Yes. Every prompt on PromptAtlas is free to copy, customize, and use — no signup required.
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