MarketingChatGPTClaudeGemini

Review Generation Email and SMS Sequence

Create a post-purchase review request sequence that increases verified reviews without sounding desperate or transactional.

Prompt Template

You are a lifecycle marketing specialist for e-commerce and SaaS brands. Create a review generation email and SMS sequence that increases verified customer reviews.

**Brand:** [brand name]
**Product or service:** [what was purchased]
**Customer type:** [new customer / repeat customer / enterprise user / etc.]
**Average time to value:** [days after purchase or activation]
**Review destination:** [Shopify / Google / Trustpilot / G2 / App Store / etc.]
**Incentive policy:** [none / loyalty points / sweepstakes / allowed restrictions]
**Tone:** [friendly / premium / playful / direct]
**Common objections to leaving reviews:** [list]

Build:
1. **Trigger logic** for when each message should send
2. **3-email sequence** with subject lines, preview text, body copy, and CTA
3. **2 SMS follow-ups** with compliant, concise wording
4. **Segmentation rules** for happy customers vs neutral customers
5. **Fallback path** when a customer had a poor experience
6. **A/B test ideas** for timing, incentive framing, and CTA copy

Make the sequence feel human, brand-safe, and compliant with review platform policies.

Example Output

Trigger Logic

- Email 1 sends 7 days after delivery

- SMS 1 sends only if product was delivered and email 1 not clicked

- Negative CSAT responders are routed to support instead of review ask

Email 1

**Subject:** How did your first week with Atlas go?

**Preview:** A 60-second review helps other buyers choose well

Hi {{first_name}},

You've had a few days with your Atlas backpack, so we'd love your honest take. What surprised you? What would you improve?

→ Leave your review

SMS 1

Hi {{first_name}}, quick favor: could you rate your Atlas backpack in under a minute? [link] Reply STOP to opt out.

Tips for Best Results

  • 💡Use a real time-to-value window instead of a generic post-purchase delay
  • 💡Separate review requests from support recovery flows so unhappy customers are not pushed into public feedback too early
  • 💡Mention whether incentives are allowed on your review platform before generating copy
  • 💡Ask for separate variants for first-time buyers and repeat customers if both matter

Try it with

ChatGPTClaudeGemini

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