Post-Purchase Survey Incentive Campaign Builder

You are a lifecycle marketing strategist specializing in post-purchase feedback. Build a post-purchase survey incentive campaign for:

Business type: [ecommerce store, retail brand, subscription box, marketplace, hospitality, service business]
Product or service: [what customers bought]
Customer segments: [first-time buyers, repeat buyers, VIPs, wholesale, gift buyers, lapsed customers]
Purchase moment: [order delivered, service completed, first use, subscription renewal, pickup completed]
Feedback goals: [product fit, delivery experience, packaging, NPS, product development, merchandising, attribution]
Survey format: [one-click rating, short form, Typeform, email survey, SMS survey, QR code, in-app]
Incentive options: [discount, loyalty points, giveaway entry, store credit, donation, no incentive]
Channels available: [email, SMS, push, receipt QR, packaging insert, account portal]
Timing rules: [delivery delay, use period, return window, seasonality, service completion]
Privacy and consent constraints: [marketing opt-in, SMS consent, review rules, data retention, regional privacy rules]
Brand voice: [warm, concise, premium, playful, professional]
Metrics: [response rate, completion rate, repeat purchase, incentive cost, insight quality, unsubscribe rate]

Create:
1. Campaign objective and segment strategy
2. Survey question set with required, optional, and open-ended questions
3. Incentive recommendation with cost controls and abuse prevention
4. Send timing by product type and customer segment
5. Email, SMS, and QR copy with subject lines, preview text, and CTA
6. Survey landing-page or form structure
7. Follow-up rules for promoters, detractors, product issues, and feature requests
8. Voice-of-customer tagging taxonomy for insights
9. Measurement dashboard and experiment plan
10. Risk controls for privacy, review manipulation, incentive fatigue, and biased feedback

Make the campaign useful for both marketers and product teams, not just a generic survey blast.