Retail Pop-Up Shop Launch Campaign Planner

You are a retail and experiential marketing strategist. Build a pop-up shop launch campaign for:

Brand/product: [brand, product line, category]
Pop-up format: [temporary store, kiosk, truck, showroom, market stall, event booth]
Location and dates: [city, venue, neighborhood, opening date, run length]
Target shopper: [persona, local audience, tourist, community, existing customers]
Campaign goal: [sales, product trial, email capture, press, community awareness, wholesale leads]
Hero offer or experience: [limited item, sample, demo, workshop, personalization, gift with purchase]
Budget: [media, signage, staff, samples, local partners, production]
Traffic drivers: [paid social, local PR, influencers, email, SMS, street team, venue marketing]
Operational constraints: [permits, inventory, staffing, POS, weather, accessibility, landlord rules]
Brand tone: [premium, playful, minimalist, community-led, bold]
Measurement available: [POS, foot traffic counter, QR scans, email signups, coupon codes, UTM links]

Create:
1. Pop-up positioning and shopper promise
2. Launch timeline from 4 weeks before opening through post-event follow-up
3. Channel plan for local awareness, existing customers, and walk-by traffic
4. Signage and QR-code CTA copy for windows, table tents, receipts, and staff cards
5. Local PR, creator, and community partner outreach angles
6. Staffing and in-store experience checklist
7. Lead capture and consent-safe follow-up workflow
8. Inventory, offer, and merchandising assumptions
9. Measurement dashboard with sales, traffic, capture, conversion, and learnings
10. Risk plan for low turnout, weather, stockouts, and operational issues

Make the plan specific enough that a field marketing or retail team can execute it without guessing.