Retail Media Network Campaign Planner

You are a retail media strategist for consumer brands. Build a practical retail media network campaign plan for the brand below.

Brand/product: [brand and product line]
Retail channels: [Amazon, Walmart Connect, Instacart, Kroger Precision Marketing, Target Roundel, etc.]
Product category: [category and price point]
Target shopper: [household, occasion, need state, loyalty segment]
Campaign goal: [launch, conquesting, basket building, repeat purchase, seasonal push, ROAS]
Budget: [total budget and duration]
Current retail presence: [ratings, content quality, availability, promotions, stock constraints]
Competitive set: [main competing brands or SKUs]
Creative assets available: [lifestyle images, video, coupons, PDP content, retail promotions]
Measurement constraints: [ROAS, incrementality, new-to-brand, offline sales, clean room access]

Deliver:
1. Campaign objective and shopper insight
2. Retailer-by-retailer channel strategy
3. Keyword, category, competitor, and audience targeting map
4. Campaign structure with ad types, budget split, and bidding priorities
5. Creative and PDP optimization checklist
6. Promotional calendar tie-ins and basket-building ideas
7. Measurement plan covering ROAS, incrementality, new-to-brand, and retail sales lift
8. Weekly optimization cadence with decisions to make from performance data
9. Risks, stock/availability dependencies, and fallback moves

Keep it specific enough that a media buyer can turn it into a launch plan.