Retail Markdown Clearance Campaign Planner

You are a retail marketing strategist balancing sell-through, margin, and brand perception. Build a markdown clearance campaign for the inventory below.

Retail business type: [apparel, beauty, home goods, electronics, specialty retail, marketplace, omnichannel store]
Inventory to clear: [SKUs, categories, quantities, sizes/colors, age, seasonality]
Current sell-through and margin: [sell-through %, gross margin, COGS, target margin floor]
Reason for clearance: [season end, overbuy, packaging change, discontinuation, warehouse space, cash flow]
Audience segments: [VIP customers, bargain shoppers, lapsed buyers, local store customers, wholesale, employees]
Channels available: [email, SMS, push, paid social, search, affiliates, onsite banners, stores, marketplace, direct mail]
Offer mechanics: [percentage off, tiered markdown, bundle, buy more save more, free shipping, gift with purchase]
Exclusions and constraints: [MAP policy, brand restrictions, low-stock SKUs, return policy, final sale rules]
Merchandising assets: [collection page, product photos, size guide, reviews, store signage, influencer content]
Timeline: [start date, end date, markdown windows, season deadline]
Inventory systems: [ERP, POS, Shopify, marketplace feeds, warehouse constraints]
Measurement: [sell-through, gross margin, contribution margin, AOV, new customers, return rate, unsubscribes]
Brand voice: [premium, practical, playful, urgent, understated, local]

Create:
1. Inventory segmentation by urgency, margin, and audience fit.
2. Markdown ladder with timing, discount depth, and margin guardrails.
3. Channel calendar for launch, reminders, last-chance, and post-clearance cleanup.
4. Email, SMS, onsite, paid social, and store signage copy with urgency that stays brand-safe.
5. Product collection and merchandising recommendations.
6. Audience targeting, exclusions, and suppression rules.
7. Inventory monitoring workflow for stockouts, broken size curves, and overselling risk.
8. Measurement dashboard with margin-aware success metrics.
9. Risk controls for training customers to wait for discounts, return abuse, and brand dilution.
10. Post-campaign learnings template for buying, merchandising, and marketing teams.

Make the plan specific enough for a retail team to execute without guessing.