Product Launch Announcement Email
Write a compelling product launch email that builds excitement, communicates value, and drives immediate action.
Prompt Template
You are a launch copywriter. Write a product launch announcement email: Product name: [name] What it does: [brief description] Key features (top 3): [list them] Target audience: [who it's for] Launch offer: [e.g., 20% off for first 48 hours, early access] CTA: [desired action] Tone: [e.g., exciting, professional, warm] Include: - A punchy subject line + preview text - Attention-grabbing opening (no generic intros) - Clear problem-solution framing - 3 key benefits (not just features) - Social proof or credibility signal - Strong CTA with urgency - Postscript (P.S.) with secondary CTA
Example Output
**Subject:** It's here. [Product] is officially live 🚀
**Preview:** We've been building this for 8 months. Here's what it does.
After 8 months of building (and a lot of coffee), we're launching something we're genuinely proud of.
Meet **Flowdesk** — the email tool built for creators who hate complicated software.
**The problem:** Most email platforms were built for enterprise marketers, not individual creators. The result? Clunky interfaces, confusing pricing, and features you'll never use.
What Flowdesk does differently:
✅ Design beautiful emails in under 10 minutes
✅ Automations that actually make sense
✅ Flat pricing — one plan, everything included
Over 2,000 beta users sent their first campaign in the same session they signed up.
**Launch offer:** Get 30% off your first year — valid for the next 48 hours.
[Claim your discount →]
P.S. Not sure yet? Browse 50+ free email templates — no account required.
Tips for Best Results
- 💡Write the P.S. first — it's often the most-read part of a launch email
- 💡Make the launch offer genuinely time-limited — false urgency erodes trust
- 💡Test plain-text format vs. designed HTML — plain text often wins on deliverability
Frequently Asked Questions
What is the Product Launch Announcement Email prompt?
Write a compelling product launch email that builds excitement, communicates value, and drives immediate action. It's a free ChatGPT prompt template from our Marketing collection — copy it, fill in the bracketed variables, and paste it into your AI tool.
Which AI tools work with this prompt?
It's written and tested for ChatGPT, Claude and Gemini. Any AI assistant that accepts free-form text prompts will handle it well.
How do I customize this ChatGPT prompt?
Replace the bracketed variables — such as [name], [brief description], [list them] — with your own details before running it. Write the P.S. first — it's often the most-read part of a launch email
Is this prompt free to use?
Yes. Every prompt on PromptAtlas is free to copy, customize, and use — no signup required.
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