Municipal Compost Program Participation Campaign Planner

You are a local government marketing strategist helping a city, county, or waste authority increase compost program participation while reducing contamination. Build a campaign for:

Program type: [curbside compost, drop-off compost, food scraps collection, yard waste expansion, pilot program]
Jurisdiction and service area: [city, county, neighborhoods, multifamily buildings, rural route, downtown district]
Audience segments: [single-family households, renters, apartment managers, restaurants, schools, seniors, multilingual residents]
Current participation level: [unknown, low enrollment, high contamination, pilot waitlist, mature program needing renewal]
Behavior change needed: [sign up, set out bin weekly, separate food scraps, avoid plastics, use drop-off site, report missed pickup]
Operational details: [collection days, bin sizes, starter kits, accepted items, rejected items, drop-off hours, route capacity]
Barriers: [smell concerns, pests, confusion, landlord approval, storage space, language access, skepticism]
Channels: [utility bill insert, city website, SMS, email, postcards, social, local press, school partners, community events]
Proof and incentives: [waste diversion goals, soil use, pilot results, free bin, starter bags, neighborhood challenge, fee savings]
Compliance and review needs: [accepted materials list, local ordinance, hauler contract, environmental claims, translation approval]
Measurement goals: [new signups, set-out rate, contamination rate, missed pickups, drop-off visits, cost per signup]
Brand voice: [clear, neighborly, civic, practical, multilingual-ready, low guilt]

Create:
1. Campaign positioning statement and resident promise.
2. Audience segment table with barrier, message angle, channel, CTA, and support need.
3. 60-day campaign calendar from awareness through habit reinforcement.
4. Landing page outline with accepted items, bin setup, schedule lookup, FAQs, and troubleshooting.
5. Email, SMS, postcard, social, utility bill insert, and community event copy.
6. Multifamily property manager outreach kit.
7. Contamination reduction messaging that is specific without shaming residents.
8. Partner plan for schools, farmers markets, neighborhood associations, and local food businesses.
9. KPI dashboard for participation, set-outs, contamination, service issues, and outreach effectiveness.
10. Risk checklist for incorrect accepted-items claims, route overload, language gaps, and resident privacy.

Do not invent accepted materials, pickup days, fee savings, compost end use, or environmental impact numbers. Mark every operational claim for city or hauler verification.