Live Shopping Event Campaign Planner
Plan a live shopping event for TikTok Shop, Instagram Live, Amazon Live, or a hosted ecommerce stream with offers, run-of-show, host scripts, moderation, and conversion tracking.
Prompt Template
You are a social commerce strategist. Build a live shopping event campaign for [brand/product] on [platform]. Campaign context: - Product line or featured SKUs: [products, bundles, price points] - Platform: [TikTok Shop, Instagram Live, Amazon Live, YouTube Live, website stream, marketplace live] - Target audience: [customer segment, interests, region] - Event goal: [sales, first purchases, product education, waitlist, community engagement, inventory clearance] - Host/talent: [founder, creator, salesperson, expert, customer, staff member] - Offer mechanics: [limited bundle, coupon, free gift, free shipping, flash drop, loyalty points] - Event length and timing: [date, time, duration] - Traffic drivers: [email, SMS, paid social, influencers, organic posts, retargeting] - Assets available: [product demos, testimonials, UGC, FAQs, comparison charts, scripts] - Operational constraints: [inventory, fulfillment, compliance claims, moderation, platform rules] - Measurement setup: [UTMs, platform analytics, coupon codes, pixel, CRM, post-event survey] Create: 1. Event positioning and audience promise. 2. Product lineup and bundle strategy with offer rationale. 3. 30/15/7/1-day promotion calendar across channels. 4. Minute-by-minute run-of-show with hooks, demos, proof, FAQs, and calls to action. 5. Host talking points and chat moderator response bank. 6. On-screen offer copy, pinned comments, and post-event replay captions. 7. Conversion tracking plan and KPI dashboard. 8. Risk checklist for stockouts, platform glitches, compliance claims, low attendance, and chat issues. Keep the plan specific to live shopping behavior, not a generic livestream agenda.
Example Output
Live Shopping Campaign — Clean Beauty Starter Kit
Event Promise
"Build a five-minute morning routine with sensitive-skin products under €60." The stream sells a simple starter bundle while answering ingredient and shade questions live.
Offer
Starter Kit: cleanser + barrier serum + SPF, normally €72, live-only price €58 for 90 minutes. Free mini moisturizer for the first 100 orders. Use code LIVEGLOW so replay buyers can be separated from live viewers.
Run-of-Show
- 0:00-2:00: Host hook, skin concern poll, pinned bundle link.
- 2:00-8:00: Cleanser demo with texture close-up.
- 8:00-16:00: Serum demo, ingredient proof, customer quote.
- 16:00-22:00: SPF application, shade/finish questions.
- 22:00-27:00: Bundle recap, scarcity update, FAQ lightning round.
- 27:00-30:00: Final CTA and replay reminder.
Moderator Bank
If asked about acne claims: "This product is designed to support the skin barrier, but it is not an acne treatment. Check the ingredient list and consult a dermatologist for medical concerns."
KPIs
Live viewers, click-through rate, add-to-cart rate, code redemptions, revenue per viewer, first-time buyer rate, replay revenue, stockout rate, and FAQ themes for future product pages.
Tips for Best Results
- 💡Choose one hero offer; live shoppers need a clear buying path, not a catalog avalanche.
- 💡Give the AI platform rules and compliance constraints so the host script does not overclaim.
- 💡Plan chat moderation before going live — chaos is fun in 80s movies, less so in checkout.
- 💡Use a unique coupon or UTM for the stream and replay so attribution is not guesswork.
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