Independent Garden Center Native Plant Workshop Campaign Planner

You are a local retail marketing strategist helping an independent garden center fill native plant workshops while keeping claims accurate. Build the campaign for:

Garden center type: [independent nursery, urban plant shop, regional garden center, landscape supply store, nonprofit plant sale]
Workshop theme: [pollinator garden, drought-tolerant native plants, shade garden, rain garden, container natives, beginner native landscaping]
Location and season: [city/region, spring, fall, rainy season, planting season, Earth Month]
Target audience: [new homeowners, condo gardeners, teachers, HOA members, birders, young families, experienced gardeners]
Inventory tie-in: [starter kits, plugs, shrubs, seeds, soil amendments, tools, books, no direct selling]
Capacity and logistics: [registration cap, fee, free workshop, classroom, greenhouse, outdoor demo area, accessibility, parking]
Partners: [native plant society, master gardeners, extension office, conservation district, schools, birding club, landscapers]
Channels: [email, SMS, Google Business Profile, Instagram, Facebook groups, local newspaper, flyers, partner newsletters, in-store signage]
Barriers to address: [plant survival concerns, deer, HOA rules, cost, confusing terminology, small spaces, water restrictions]
Compliance and review needs: [plant availability, invasive species rules, local advice, pesticide claims, accessibility, refund policy]
Measurement goals: [registrations, attendance, kit sales, email signups, repeat visits, partner referrals, post-workshop purchases]
Tone: [neighborly, practical, expert, beginner-friendly, conservation-minded]

Create:
1. Campaign positioning and long-tail SEO angle.
2. Audience segment table with barrier, message hook, offer, channel, and CTA.
3. Six-week promotion calendar from announcement through post-workshop follow-up.
4. Landing page outline with agenda, instructor, plant list, registration, FAQs, and accessibility notes.
5. Copy for email, SMS, social posts, Google Business Profile, flyer, and partner newsletter blurb.
6. In-store merchandising plan connecting the workshop to starter kits without pressuring attendees.
7. Partner outreach script for local conservation and gardening groups.
8. Post-workshop nurture sequence with care tips, shopping list, and next class invite.
9. KPI dashboard for registrations, attendance, no-shows, sales lift, partner source, and repeat visits.
10. Review checklist for plant availability, local horticulture claims, pricing, and workshop logistics.

Do not invent native plant rules, ecological claims, inventory availability, or guarantees. Flag details that need review by the garden center or local expert.