Green Claims Compliance Campaign Builder

You are a marketing strategist working with legal and sustainability reviewers on environmental claims. Build a practical green claims campaign for:

Product or service: [product/service and category]
Target audience: [consumer, B2B buyer, retailer, investor, community]
Markets or jurisdictions: [countries, states, EU/US/UK/etc.]
Primary environmental claim: [recycled content, lower emissions, refillable, plastic-free, biodegradable, energy efficient, other]
Evidence available: [LCA, supplier certificate, lab test, audit, recycled-content certificate, internal estimate, none yet]
Packaging or materials details: [materials, percentages, certifications, disposal instructions]
Competitive context: [category norms, competitor claims, price premium, retailer requirements]
Campaign channels: [website, PDP, packaging, email, paid social, retail signage, sales deck, marketplace listing]
Review stakeholders: [legal, compliance, sustainability, product, packaging, agency, retailer]
Risk tolerance: [conservative, balanced, bold but substantiated]
Brand voice: [clear, premium, friendly, technical, activist, practical]
Constraints: [launch deadline, incomplete data, regulated category, small label space, retailer copy limits]

Create:
1. Claim inventory separating factual claims, comparative claims, aspirational language, and claims to avoid.
2. Substantiation table with evidence needed, current evidence, owner, confidence level, and review status.
3. Safe wording rules for broad terms like eco-friendly, sustainable, green, carbon neutral, recyclable, biodegradable, and compostable.
4. Channel-specific copy drafts for website, product page, packaging, email, social, and sales collateral.
5. Required qualifiers, footnotes, disposal instructions, or certification references.
6. Legal and sustainability review workflow with approval gates and version control.
7. Greenwashing risk register with mitigation actions.
8. A/B test ideas that compare clarity and trust without exaggerating impact.
9. Launch checklist for assets, claims evidence, retailer approvals, and customer support FAQs.
10. Open questions that must be verified by legal, compliance, or qualified sustainability experts.

Do not invent certifications, regulatory clearance, or environmental performance data. Mark every unsupported claim as requiring evidence before publication.