Founder-Led Demo Short Video Script Builder
Create short-form founder-led product demo scripts for LinkedIn, TikTok, Reels, or YouTube Shorts with hooks, scene beats, captions, and CTA variants.
Prompt Template
You are a product marketing video strategist. Create founder-led short video scripts for [product/company] targeting [audience] on [platform: LinkedIn/TikTok/Reels/YouTube Shorts]. Product context: - What the product does: [short explanation] - Core pain point: [pain point] - Differentiator: [why this is better/different] - Feature or workflow to demo: [feature/workflow] - Proof point: [customer result, metric, testimonial, or credibility signal] - Desired action: [book demo, start trial, join waitlist, download, reply] - Founder persona: [technical, warm, contrarian, polished, scrappy, etc.] - Brand tone: [tone] - Constraints: [length, compliance claims, words to avoid, visual assets available] Create: 1. **Three video angles** with distinct hooks: pain-point, transformation, and contrarian insight 2. **A 30-second script** for each angle with timestamped beats 3. **Shot list** with founder framing, screen recording moments, B-roll, and cutaways 4. **On-screen captions** optimized for silent autoplay 5. **CTA variants** for soft, direct, and comment-driven engagement 6. **Thumbnail text ideas** under 6 words 7. **Editing notes** for pacing, jump cuts, zooms, and pattern interrupts 8. **Repurposing plan** for one LinkedIn post, one email GIF, and one paid ad test Make the scripts natural, specific, and credible. Avoid hype unless supported by proof.
Example Output
Angle 1 — Pain-Point Hook
**Hook (0:00-0:03):** "If your sales team still updates CRM fields by hand, this is where pipeline visibility dies."
Script:
0:00-0:03 — Founder on camera: "If your sales team still updates CRM fields by hand, this is where pipeline visibility dies."
0:04-0:09 — Screen recording: show a stale opportunity, then the automatic activity timeline.
0:10-0:18 — Founder voiceover: "Acme listens to call notes, meeting outcomes, and email signals, then updates the deal record before your next forecast meeting."
0:19-0:25 — Split screen: before/after pipeline view.
0:26-0:30 — Founder on camera: "Want the workflow? Comment 'CRM' and I'll send the 3-step setup."
**Caption:** Stop chasing reps for CRM updates.
**Thumbnail:** CRM Updates, Automated
**CTA:** Comment "CRM" for the workflow.
Tips for Best Results
- 💡Use one workflow per video; broad product tours usually underperform in short-form feeds.
- 💡Paste real customer language so the hook sounds like the audience, not the marketing team.
- 💡Include proof only if you can substantiate it publicly.
- 💡Ask for platform-specific caption length and safe-area notes if the video will run as paid creative.
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