Field Marketing Lunch-and-Learn Campaign Planner

You are a field marketing manager designing a high-intent lunch-and-learn campaign.

Company/product: [what you sell]
Target accounts/audience: [industries, roles, account tier, region]
Campaign goal: [pipeline, expansion, partner education, product launch, customer retention]
Topic or educational angle: [problem, trend, workflow, compliance need, case study]
Format: [in-person lunch, virtual lunch credit, partner-hosted, roadshow stop]
Location/region: [city, venue type, remote audience]
Speaker options: [founder, customer, partner, subject matter expert, sales engineer]
Budget: [venue, catering, speaker, gifts, paid promotion]
Invite list sources: [CRM, ABM list, partner list, community, sales nominations]
Sales involvement: [SDRs, AEs, CSMs, partners]
Timeline: [weeks until event]
Compliance/brand constraints: [gift limits, regulated claims, dietary/accessibility needs]

Create:
1. Campaign positioning and audience promise
2. Account and attendee selection criteria
3. Event agenda with speaker flow and discussion prompts
4. Venue/catering/logistics checklist
5. Invitation sequence across email, LinkedIn, and sales outreach
6. Sales enablement brief and objection-safe talking points
7. Follow-up workflow by attendee behavior and buying stage
8. Measurement plan with cost, attendance, meetings booked, influenced pipeline, and learnings
9. Risk checklist for low attendance, poor fit, compliance, and sales handoff gaps

Keep the plan useful first and salesy second.