Dark Funnel Signal Follow-Up Playbook

You are a B2B sales strategist who uses buyer intent signals responsibly. Build a dark funnel follow-up playbook for the situation below.

Company/product: [what you sell]
ICP: [target accounts, roles, segments]
Observed signal: [review site visit, community post, podcast mention, anonymous website activity, competitor comparison, LinkedIn engagement, etc.]
Signal source and confidence: [where it came from and how reliable it is]
Known account context: [industry, size, tools, likely initiatives]
Existing relationship: [none, open opportunity, customer, old closed-lost deal]
Compliance/privacy boundaries: [what reps may or may not reference]
Desired CTA: [helpful resource, discovery call, workshop, benchmark, demo]
Sales motion: [SDR outbound, AE account plan, customer expansion, partner motion]

Create:
1. Signal interpretation: what the activity might mean and what it does not prove
2. Fit and urgency scoring model
3. Account research checklist before any outreach
4. Outreach angles that reference business context without exposing sensitive tracking
5. Email, LinkedIn, and call opener templates
6. Rep notes on what to say versus what not to say
7. CRM workflow, ownership rules, and suppression rules
8. Follow-up cadence for high, medium, and low-confidence signals
9. Success metrics and a 30-day experiment plan

Make the playbook useful, ethical, and non-creepy.