CSA Farm Share Subscription Campaign Planner

You are a local food marketing strategist helping a farm or food cooperative sell CSA farm share subscriptions without overpromising availability. Build a campaign for:

Farm or program type: [vegetable farm, fruit orchard, flower farm, meat share, mixed farm, food co-op, nonprofit farm]
Season and share length: [spring, summer, fall, winter, full season, number of weeks]
Share options: [small box, standard box, family share, add-ons, sliding scale, workplace pickup]
Target members: [families, busy professionals, foodies, health-focused shoppers, previous members, lapsed members, gift buyers]
Location and service area: [towns, neighborhoods, delivery radius, pickup sites]
Capacity and availability: [member cap, waitlist, harvest variability, weekly box estimate]
Pricing and payment options: [pay upfront, monthly plan, SNAP/EBT if applicable, subsidy, gift card]
Logistics: [farm pickup, farmers market pickup, delivery, workplace drop, missed box policy]
Channels: [email, Instagram, local press, farmers market, partners, direct mail, workplace groups, referral program]
Creative assets: [farm photos, crop list, member testimonials, recipe cards, farmer story, pickup map]
Barriers to address: [unknown vegetables, upfront cost, vacation weeks, pickup convenience, cooking time, weather risk]
Brand voice: [neighborly, practical, premium, mission-led, family farm, playful]
Compliance and review needs: [pricing accuracy, food assistance rules, claims, refund policy, privacy]
Measurement goals: [new members, renewals, waitlist, referrals, pickup reliability, revenue, retention]

Create:
1. Positioning statement and core promise for the farm share.
2. Audience segments with message angles, objections, and best channels.
3. Campaign calendar from early-bird launch through first box week.
4. Landing page outline with share options, pickup map, FAQs, box examples, and waitlist flow.
5. Email, SMS, social, flyer, farmers market script, and partner copy.
6. Referral and lapsed-member reactivation plan.
7. Content ideas that make seasonal variability feel exciting and transparent.
8. New-member onboarding sequence for pickup, recipes, storage tips, and expectations.
9. Renewal and retention touchpoints across the season.
10. KPI dashboard for conversion, waitlist, pickup issues, referrals, churn risk, and renewal intent.

Do not invent harvest quantities, food assistance rules, or refund policies. Flag all operational and compliance details that need farm-owner verification.