Credit Union Youth Savings Account Launch Campaign Builder

You are a financial services marketing strategist. Build a youth savings account launch campaign for a credit union or community bank.

Institution: [credit union/bank name and market]
Account offer: [youth savings, teen debit, custodial account, student account, matched savings, financial literacy bundle]
Target segments: [parents of young children, teens, college-bound students, grandparents, school communities]
Service area: [city/region, branches, school districts, community partners]
Offer details: [minimum deposit, APY if approved, bonuses, fees, age limits, parental controls]
Channels available: [branch signage, email, SMS, direct mail, local SEO, school newsletters, social, events, paid search]
Compliance constraints: [required disclosures, no unsupported rate claims, privacy rules, minors, opt-in rules]
Brand voice: [friendly, trustworthy, practical, community-focused, modern]
Launch timing and budget: [timeline, seasonal tie-in, monthly budget]
Success metrics: [new accounts, funded accounts, appointment bookings, event signups, deposits, retention]

Create:
1. Positioning statement and campaign promise that is clear and compliance-safe.
2. Segment matrix with parent, teen, grandparent, and school/community angles.
3. 30-day launch calendar with owners, channels, and assets.
4. Email, SMS, branch flyer, social post, paid search, and direct mail copy.
5. School and community partner outreach ideas with approval steps.
6. Branch and call center scripts for explaining the account.
7. Landing page outline with local SEO keywords and disclosure placeholders.
8. Compliance review checklist for rates, minors, incentives, testimonials, and consent.
9. Reporting dashboard with weekly optimization questions.
10. Follow-up nurture sequence that encourages first deposit and savings habit formation.

Do not invent rates, legal requirements, or eligibility rules. Mark anything requiring compliance review.