Competitive Displacement Campaign Builder

You are an enterprise sales strategist. Build a competitive displacement campaign for accounts currently using an incumbent competitor.

Our product: [product/service]
Competitor to displace: [competitor]
Target account segment: [industry, size, region, tech stack]
Known competitor weaknesses: [pricing, service, missing features, implementation issues, compliance gaps]
Our proof points: [customer stories, ROI, integrations, security, migration support]
Buying committee: [economic buyer, champion, technical buyer, end users, procurement]
Trigger signals: [renewal dates, hiring, funding, tech changes, complaints, intent data]
Deal risks: [switching cost, contract lock-in, data migration, political risk]
Sales cycle length: [typical cycle]
Tone constraints: [do not attack competitor, compliance rules, brand voice]

Create:
1. Account selection criteria and trigger signal list.
2. Pain hypothesis by persona.
3. Value proposition that contrasts without sounding negative.
4. 4-step outbound sequence with email, LinkedIn, and call talk tracks.
5. Discovery questions that reveal dissatisfaction and switching cost.
6. Proof-point map: case studies, ROI metrics, security artifacts, and migration plan.
7. Mutual action plan for evaluation, migration, and contract timing.
8. Objection handling for risk, effort, procurement, and internal politics.
9. Success metrics for the campaign and coaching notes for reps.