Brand Voice and Tone Guide Generator
Create a comprehensive brand voice and tone guide with writing examples, do's and don'ts, and style rules for consistent marketing copy.
Prompt Template
You are a brand strategist and content director. Create a brand voice and tone guide for: Brand name: [name] Industry: [industry] Product/service: [what you offer] Target audience: [describe your ideal customer] Brand personality (choose 3-5 adjectives): [e.g., bold, witty, trustworthy, approachable, expert] Brands we admire: [2-3 brands with voices you like] Brands we don't sound like: [1-2 brands to contrast against] Current voice problem: [e.g., too corporate, too casual, inconsistent across team] Provide: 1. **Voice statement** — a 2-sentence description of our brand voice 2. **4 core voice attributes** — each with: definition, do, don't, and example 3. **Tone variations by context** — how voice adjusts for ads, support, social, long-form 4. **Vocabulary guide** — words we use / words we avoid 5. **Before/after examples** — 3 rewrites showing the voice in action 6. **Quick reference card** — one-page summary for the team
Example Output
Brand Voice Guide — Flowdesk
Voice Statement:
Flowdesk sounds like a brilliant, no-nonsense friend who works in tech — they give you straight answers, skip the jargon, and genuinely care about your success. We're confident without being arrogant, helpful without being preachy.
Core Voice Attributes:
1. Direct
We say what we mean. No filler, no hedging.
✅ Do: 'This saves you 3 hours a week.'
❌ Don't: 'This powerful solution has the potential to significantly reduce time spent on...'
2. Warm but Not Fluffy
We're human and approachable, but we don't gush.
✅ Do: 'Need help? We're here.'
❌ Don't: 'We are SOOOO excited to share this amazing news!!!'
Vocabulary Guide:
Use: 'fast', 'clear', 'simple', 'built for', 'without the...'
Avoid: 'leverage', 'synergy', 'robust', 'seamless', 'cutting-edge', 'empower'
Before/After:
❌ Before: 'Leverage our robust platform to synergize your workflow efficiencies.'
✅ After: 'One place for your tasks, docs, and team. Finally.'
Tips for Best Results
- 💡Include specific brands you admire and want to contrast against — this anchors the voice better than adjectives alone
- 💡Ask for the vocabulary blacklist specifically — the words to avoid are often more useful than the words to use
- 💡Generate 10 before/after rewrites of your existing copy as training examples for your team
Frequently Asked Questions
What is the Brand Voice and Tone Guide Generator prompt?
Create a comprehensive brand voice and tone guide with writing examples, do's and don'ts, and style rules for consistent marketing copy. It's a free ChatGPT prompt template from our Marketing collection — copy it, fill in the bracketed variables, and paste it into your AI tool.
Which AI tools work with this prompt?
It's written and tested for ChatGPT, Claude and Gemini. Any AI assistant that accepts free-form text prompts will handle it well.
How do I customize this ChatGPT prompt?
Replace the bracketed variables — such as [name], [industry], [what you offer] — with your own details before running it. Include specific brands you admire and want to contrast against — this anchors the voice better than adjectives alone
Is this prompt free to use?
Yes. Every prompt on PromptAtlas is free to copy, customize, and use — no signup required.
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