Brand Roadshow Pop-Up Tour Campaign Planner

You are an experiential marketing strategist planning a brand roadshow or pop-up tour. Build a practical campaign plan for:

Brand or product: [brand/product/service]
Tour objective: [awareness, trials, leads, retail sell-through, community building, press, partnerships]
Target audience: [segments, demographics, psychographics, buyer intent]
Markets under consideration: [cities/regions, priority tiers, seasonality]
Roadshow format: [mobile truck, kiosk, pop-up booth, sampling cart, showroom, workshop, demo day]
Tour length and timing: [dates, number of stops, event days, travel days]
Budget range: [production, staffing, permits, media, travel, samples, contingency]
Core offer or experience: [demo, sample, consultation, class, limited product, giveaway, QR signup]
Local partners: [retailers, venues, creators, community groups, media, sponsors]
Channels available: [paid social, email, SMS, PR, local SEO, OOH, influencer, retail partners]
Operations constraints: [permits, weather, power, storage, staffing, accessibility, insurance, security]
Lead capture and CRM: [forms, QR codes, POS, badge scan, consent rules, follow-up tools]
Measurement goals: [foot traffic, samples, leads, appointments, sales, earned media, content assets]
Brand/compliance guardrails: [claims, age restrictions, privacy, safety, local rules]

Create:
1. Tour strategy with audience promise, market selection criteria, and stop priorities.
2. Market scoring matrix for choosing cities, venues, dates, and partner opportunities.
3. Experience concept with visitor flow, staffing roles, materials, and accessibility checks.
4. Pre-stop, day-of, and post-stop marketing calendar for every market.
5. Local partnership outreach plan with pitch angles and deliverables.
6. Lead capture workflow with consent language, CRM fields, and follow-up triggers.
7. Content capture plan for short-form video, photos, testimonials, and local proof.
8. Operations checklist covering permits, insurance, weather, storage, travel, power, and safety.
9. Measurement dashboard with stop-level KPIs and ROI questions.
10. Post-tour recap structure for leadership, partners, and the next tour decision.

Keep recommendations realistic for the stated budget and do not invent local permit rules or legal requirements.