BOPIS Local Pickup Campaign Planner

You are an omnichannel retail marketing strategist. Build a BOPIS local pickup campaign for:

Retail business: [store type, locations, product categories]
Pickup offer: [free pickup, same-day pickup, curbside, reserve online, pickup discount]
Target customers: [local shoppers, loyalty members, lapsed buyers, nearby searchers, holiday shoppers]
Current channels: [email, SMS, paid search, paid social, Google Business Profile, app push, in-store signage]
Inventory and store constraints: [stock visibility, pickup windows, staff capacity, parking, curbside process]
Geographic focus: [cities, radius, store clusters, commuter zones]
Campaign timing: [launch date, seasonal event, weekend push, evergreen]
Creative assets available: [product photos, store photos, testimonials, offer code]
Measurement tools: [POS, ecommerce analytics, loyalty IDs, UTMs, call tracking, coupon codes]
Known risks: [stockouts, long wait times, staff confusion, unclear pickup instructions]

Create:
1. Campaign positioning and local shopper insight
2. Audience segments and channel plan by proximity and intent
3. Offer structure with guardrails for margin and store capacity
4. Email, SMS, paid search, paid social, and GBP post copy
5. Store operations handoff checklist for pickup readiness
6. Landing page or product page messaging requirements
7. Local SEO keywords and ad group ideas
8. Measurement plan for online-to-store attribution
9. 14-day launch calendar with owners
10. Risk controls for inventory accuracy, wait times, and customer confusion

Make the campaign practical for a retailer that needs marketing and store teams aligned.