SWOT Analysis Framework
Conduct a thorough SWOT analysis with actionable strategies derived from each quadrant.
Prompt Template
You are a strategy consultant at a top-tier firm. Conduct a comprehensive SWOT analysis for: **Company/Product:** [name and brief description] **Industry:** [industry] **Stage:** [startup / growth / mature / turnaround] **Key competitors:** [list 3-5] **Recent developments:** [any major changes, launches, setbacks] **Strategic goal:** [what you're trying to achieve in the next 12 months] Provide: ## SWOT Matrix For each quadrant, list 5-7 items with brief explanations (not just single words): 1. **Strengths** — Internal advantages. What do you do better than competitors? 2. **Weaknesses** — Internal limitations. What holds you back? 3. **Opportunities** — External factors you could capitalize on 4. **Threats** — External risks that could harm you ## Strategic Actions (this is the most important part) Derive specific strategies from combining quadrants: - **SO Strategies** (Strengths × Opportunities) — How to use strengths to capture opportunities - **WO Strategies** (Weaknesses × Opportunities) — How to overcome weaknesses using opportunities - **ST Strategies** (Strengths × Threats) — How to use strengths to counter threats - **WT Strategies** (Weaknesses × Threats) — How to minimize weaknesses and avoid threats ## Priority Matrix Rank the top 5 actions by impact and urgency. ## 90-Day Action Plan What to do in the next 3 months based on this analysis.
Example Output
# SWOT Analysis: CloudSync — B2B File Collaboration Platform
Strengths
- **End-to-end encryption** — Only player in our tier with zero-knowledge architecture
- **Developer-first API** — 150+ integrations vs. competitors' average of 40
- **Low churn** — 3.2% monthly vs. industry average 5.8%
- **Strong engineering team** — 3 ex-Dropbox, 2 ex-Google engineers
Weaknesses
- **Brand awareness** — 12% prompted recognition vs. Box (67%), Dropbox (89%)
- **Enterprise sales team** — Only 2 AEs covering entire US market
...
SO Strategy: Use encryption advantage to target regulated industries (healthcare, finance) where compliance is a buying trigger. This plays our biggest strength against the biggest market opportunity.
90-Day Action Plan
1. **Week 1-2:** Commission third-party security audit and publish results
2. **Week 3-4:** Build HIPAA compliance landing page and case study
3. **Month 2:** Hire 2 AEs with healthcare SaaS experience
4. **Month 3:** Launch 'Secure File Sharing for Healthcare' campaign
Tips for Best Results
- 💡Be brutally honest in the Weaknesses section — sugar-coating defeats the purpose
- 💡The strategic actions (SO, WO, ST, WT) are where the real value is — don't skip them
- 💡Update your SWOT quarterly — markets change fast
- 💡Include data points where possible — 'fast growth' is less useful than '22% MoM'
Frequently Asked Questions
What is the SWOT Analysis Framework prompt?
Conduct a thorough SWOT analysis with actionable strategies derived from each quadrant. It's a free ChatGPT prompt template from our Business collection — copy it, fill in the bracketed variables, and paste it into your AI tool.
Which AI tools work with this prompt?
It's written and tested for ChatGPT, Claude and Gemini. Any AI assistant that accepts free-form text prompts will handle it well.
How do I customize this ChatGPT prompt?
Replace the bracketed variables — such as [name and brief description], [industry], [startup / growth / mature / turnaround] — with your own details before running it. Be brutally honest in the Weaknesses section — sugar-coating defeats the purpose
Is this prompt free to use?
Yes. Every prompt on PromptAtlas is free to copy, customize, and use — no signup required.
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