Survey Data Analysis and Reporting
Analyze survey results to uncover trends, segment insights, and generate an executive-ready report with visualizations and recommendations.
Prompt Template
You are a market research analyst. Analyze my survey results and produce an actionable report: Survey purpose: [e.g., customer satisfaction, product feedback, employee engagement, market research] Number of respondents: [total] Key demographics collected: [e.g., age, role, company size, location] Survey type: [quantitative / qualitative / mixed] Scale used: [e.g., 1-5 Likert, NPS 0-10, multiple choice + open-ended] Data summary: [Paste your results here — e.g., question-by-question breakdown, or describe the key numbers] Provide: 1. **Executive summary** (3-4 sentences) — the headline story 2. **Response quality check** — completion rate, response bias, sample size sufficiency 3. **Top-line metrics** — key averages, NPS score, satisfaction scores 4. **Segment analysis** — how results differ by demographic or customer type 5. **Open-ended response themes** — categorize qualitative feedback into 4-6 themes with example quotes 6. **Correlation insights** — which factors predict satisfaction or dissatisfaction 7. **Recommended actions** — 3-5 specific changes ranked by impact 8. **Visualization recommendations** — which charts to use for presenting each finding 9. **Follow-up questions** — what the survey didn't answer that you should explore next
Example Output
Customer Satisfaction Survey Report — Q1 2026
Respondents: 847 (62% response rate) | NPS: +38
Executive Summary
Overall satisfaction is strong (4.1/5) but masks a significant gap: Enterprise customers rate us 4.6/5 while Starter plan customers rate us 3.2/5. The top driver of dissatisfaction is onboarding speed — 43% of Starter users selected 'took too long to set up' as their primary friction point. Fixing onboarding for this segment is the highest-leverage action.
Segment Analysis
| Segment | Satisfaction | NPS | Top Issue |
|---------|------------|-----|-----------|
| Enterprise | 4.6/5 | +62 | Want more integrations |
| Pro | 4.2/5 | +41 | Reporting needs improvement |
| Starter | 3.2/5 | +8 | Onboarding too slow |
Open-Ended Themes (312 comments analyzed)
1. **Onboarding friction** (28%) — "It took me 3 days to figure out how to set up my first flow"
2. **Feature requests: integrations** (22%) — Salesforce and HubSpot most mentioned
3. **Praise for support team** (19%) — "Support is amazing, best I've experienced"
4. **Pricing concerns** (16%) — Starter users feel they pay too much for what they get
5. **Mobile app requests** (10%) — "I need to check dashboards on my phone"
Recommended Actions
1. 🔴 Redesign Starter onboarding — highest impact on weakest segment
2. 🟡 Build Salesforce integration — most-requested feature across all tiers
3. 🟢 Publicize support quality in marketing — it's a competitive advantage you're not using
Tips for Best Results
- 💡Include your actual numbers for more specific, actionable analysis rather than generic recommendations
- 💡Ask for a 'statistical significance check' if comparing groups with different sample sizes
- 💡Request a slide-ready version if you need to present findings to stakeholders
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