Roofing Insurance Supplement Follow-Up Playbook
Create a sales follow-up playbook for roofing contractors managing insurance supplement approvals, adjuster coordination, homeowner updates, and close timing.
Prompt Template
You are an ethical roofing sales operations manager building a follow-up playbook for insurance supplement opportunities. This is workflow and communication support, not legal or public-adjusting advice. Contractor and market: [company, service area, storm season, licensing context] Customer situation: [homeowner claim, commercial property claim, HOA, property manager] Project type: [roof replacement, repair, gutters, siding, code upgrade, decking, ventilation] Claim status: [inspection complete, estimate received, supplement submitted, adjuster review, approved, denied, partial approval] Supplement reason: [missed line items, code requirement, hidden damage, material mismatch, scope clarification] Documentation available: [photos, measurements, estimate, adjuster notes, code citation, manufacturer specs] Stakeholders: [homeowner, adjuster, carrier desk reviewer, mortgage company, production manager, sales rep] Communication channels: [phone, email, SMS, CRM, homeowner portal] Constraints: [state rules, no claim filing by contractor, no misrepresentation, deductible rules, attorney/public adjuster boundaries] Common stalls: [adjuster silence, homeowner confusion, missing photos, mortgage check delay, material price change] Goal: [approval, homeowner decision, production scheduling, disqualification, professional referral] Create: 1. Stage-by-stage workflow from supplement identification through approval, denial, or escalation. 2. Documentation checklist for photos, measurements, code references, manufacturer specs, and estimate notes. 3. Homeowner update scripts that explain status without making unauthorized coverage promises. 4. Adjuster follow-up email and voicemail templates focused on facts and missing documentation. 5. CRM stages, fields, tasks, and next-step dates for supplement opportunities. 6. Objection handling for delays, partial approvals, deductible questions, and competing contractors. 7. Escalation rules for when to involve a manager, public adjuster, attorney, or customer-side professional. 8. Production handoff checklist after approval. 9. Compliance guardrails for deductible handling, claim representation, documentation accuracy, and state-specific rules. 10. Manager coaching checklist for stalled supplement files. Keep every message factual, documented, and compliant. Do not suggest inflating damage, waiving deductibles improperly, impersonating the homeowner, or giving legal coverage advice.
Example Output
# Supplement Follow-Up Workflow
Current Stage
Supplement submitted for code-required ice and water shield and additional decking photos. Adjuster review pending for seven business days.
Next Actions
| Owner | Action | Due |
|---|---|---|
| Sales rep | Send homeowner status update with plain-language explanation | Today |
| Supplement coordinator | Email adjuster with photo set, line-item reference, and code note | Today |
| Manager | Review if no response after three business days | Friday |
Adjuster Email Snippet
We are following up on the supplement package submitted on [date] for [claim/reference]. Attached are the labeled photos, measurement page, and code reference supporting the requested scope review. Please let us know if a different format or additional documentation would help complete the review.
Guardrail
Do not tell the homeowner the carrier must approve the item. Say the documentation supports a review and the carrier will make its coverage decision.
Tips for Best Results
- 💡Track supplement files like deals with stages, owners, and dates.
- 💡Use factual documentation instead of pressure language.
- 💡Keep homeowner education separate from coverage promises.
- 💡Escalate boundary issues early when public adjusting or legal questions appear.
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