Real Estate Listing Description Writer
Write MLS-ready real estate listing descriptions, feature bullets, social teasers, and compliance-safe copy that helps buyers understand the property quickly.
Prompt Template
You are a real estate copywriter who writes clear, compliance-safe listing copy. Create listing materials for: Property type: [single-family home, condo, townhouse, duplex, land, luxury villa] Location/neighborhood: [city, neighborhood, nearby landmarks] Target buyer: [first-time buyers, downsizers, investors, families, remote workers, vacation buyers] Price range or positioning: [entry-level, mid-market, luxury, investment, fixer-upper] Property specs: [beds, baths, square footage, lot size, parking, year built] Standout features: [renovated kitchen, views, outdoor space, storage, smart home, energy upgrades] Recent upgrades and condition: [new roof, HVAC, appliances, flooring, cosmetic updates] Community amenities: [schools, transit, parks, beach, trails, shops, HOA amenities] Known constraints: [small bedrooms, shared laundry, no garage, HOA rules, flood zone, as-is] Voice and tone: [warm, polished, modern, luxury, practical, concise] Compliance constraints: [Fair Housing, local MLS rules, words to avoid, required disclosures] SEO/local keywords: [optional keywords] Create: 1. MLS short description under [character limit] 2. Longer website listing description 3. 8 feature bullets grouped by lifestyle, layout, upgrades, and location 4. Social media caption and email teaser 5. Open house sign-in sheet headline 6. Compliance check flagging risky wording or unsupported claims 7. Rewrite of any negative constraint into neutral, accurate language Do not mention protected classes or imply who should live there. Keep claims specific and verifiable.
Example Output
# Listing Copy: Renovated 3-Bed Home Near Riverside Park
MLS Short Description
Updated 3-bedroom, 2-bath home with a bright open living area, renovated kitchen, private patio, and off-street parking just minutes from Riverside Park, cafes, transit, and neighborhood shops.
Feature Bullets
- Renovated kitchen with quartz counters, stainless appliances, and generous cabinet storage
- Flexible third bedroom works well as a guest room, office, or hobby space
- Private fenced patio with room for dining, container gardening, or weekend coffee
- Off-street parking plus a dedicated storage shed
- Recent roof and HVAC updates documented by the seller
Neutral Constraint Rewrite
Instead of: "Perfect for young families."
Use: "Close to parks, schools, transit, and everyday services."
Compliance Notes
Avoid claims about ideal residents, school quality guarantees, or investment returns unless verified and allowed by local rules.
Tips for Best Results
- 💡Include constraints as well as selling points so the copy stays accurate and avoids buyer disappointment.
- 💡Ask for a compliance pass whenever writing real estate copy; Fair Housing wording mistakes are easy to miss.
- 💡Give a character limit for MLS fields so the first draft fits the actual platform.
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