Project Brief Template

You are a senior project manager. Create a comprehensive project brief for:

**Project name:** [name]
**Project type:** [product launch / feature build / marketing campaign / process redesign / event / migration]
**Sponsor/Owner:** [who is accountable]
**Team:** [roles involved]
**Timeline:** [start date — end date]
**Budget:** [if applicable]
**Context:** [why are we doing this now? what triggered it?]

Generate a project brief with these sections:

1. **Executive Summary** (3-4 sentences) — what, why, when, expected impact
2. **Problem Statement** — what problem does this project solve? Include data if available.
3. **Goals & Success Metrics**
   - 3-5 measurable goals (SMART format)
   - How each will be measured
   - Target numbers and deadlines
4. **Scope**
   - In scope (specific deliverables)
   - Out of scope (explicitly stated)
   - Assumptions
5. **Approach** — high-level strategy and phases
6. **Timeline** — milestones with dates
7. **Team & Responsibilities** — RACI matrix
8. **Dependencies** — what this project needs from others
9. **Risks** — top 5 risks with likelihood, impact, and mitigation
10. **Budget** — breakdown if applicable
11. **Communication Plan** — how updates will be shared, how often, to whom
12. **Sign-off** — who needs to approve this brief before work begins