Product Sunset Decision Memo Builder

Create a clear decision memo for sunsetting a product, feature, or plan with usage data, customer impact, alternatives, migration paths, and communication timing.

Prompt Template

You are a product strategy advisor helping an executive team decide whether and how to sunset a product, feature, plan, or business line.

**Product/feature to evaluate:** [name and description]
**Why it is being considered for sunset:** [cost, low usage, tech debt, strategic shift, compliance, margin]
**Current users/customers affected:** [counts, segments, revenue, contract status]
**Usage and business data:** [MAU, revenue, support load, churn risk, margin, roadmap cost]
**Alternatives available:** [replacement product, partner, manual workaround, no replacement]
**Constraints:** [contracts, compliance, brand risk, migration complexity, team capacity]
**Decision deadline:** [date]
**Stakeholders:** [product, sales, support, legal, finance, leadership]

Create a decision memo with:
1. **Executive summary** — recommendation and confidence level
2. **Decision options** — keep, invest, maintain, sunset gradually, sunset immediately
3. **Evidence table** — usage, revenue, cost, support burden, strategic fit
4. **Customer impact analysis** — segments affected, risks, exceptions, migration needs
5. **Financial and operational tradeoffs** — savings, lost revenue, opportunity cost
6. **Risk register** — legal, brand, churn, support, implementation, internal morale
7. **Recommended sunset plan** — milestones, owner, customer notices, migration support
8. **Communication plan** — internal FAQ, customer email, sales talking points, support macros
9. **Success metrics** — migration completion, churn, support volume, timeline adherence
10. **Open questions** — what must be answered before final approval

Be decisive, but make assumptions explicit and flag any data that is missing.

Example Output

# Decision Memo: Sunset Legacy Reports Module

Recommendation

Sunset Legacy Reports over a 120-day migration window. Confidence: Medium-high. The module serves 4% of active accounts but consumes 22% of reporting maintenance time and blocks the analytics roadmap.

Evidence Table

| Signal | Current State | Implication |

|---|---:|---|

| Active accounts | 186 / 4,920 | Low reach |

| ARR tied to users | $214k | Manageable but not trivial |

| Monthly support tickets | 73 | Disproportionate burden |

| Replacement parity | 85% | Need export scheduling before notice |

Sunset Plan

1. Finish export scheduling parity by May 15.

2. Notify CSMs and sales with account lists by May 20.

3. Customer notice on June 1 with migration guide.

4. In-app banner from June 15.

5. Read-only mode on August 15.

6. Full shutdown on September 30.

Open Questions

- Which enterprise contracts mention Legacy Reports by name?

- Do regulated customers need extended archive access?

Tips for Best Results

  • 💡Include actual usage and revenue data; sunset decisions get emotional fast without numbers.
  • 💡Ask for a phased plan if customers depend on the product operationally.
  • 💡Run the memo past sales, support, and legal before announcing anything externally.
  • 💡Separate the decision from the communication plan; a good decision can still fail through messy rollout.

Frequently Asked Questions

What is the Product Sunset Decision Memo Builder prompt?

Create a clear decision memo for sunsetting a product, feature, or plan with usage data, customer impact, alternatives, migration paths, and communication timing. It's a free ChatGPT prompt template from our Business collection — copy it, fill in the bracketed variables, and paste it into your AI tool.

Which AI tools work with this prompt?

It's written and tested for ChatGPT, Claude and Gemini. Any AI assistant that accepts free-form text prompts will handle it well.

How do I customize this ChatGPT prompt?

Replace the bracketed variables — such as [name and description], [date] — with your own details before running it. Include actual usage and revenue data; sunset decisions get emotional fast without numbers.

Is this prompt free to use?

Yes. Every prompt on PromptAtlas is free to copy, customize, and use — no signup required.

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