PLG Sales-Assist Lead Handoff Playbook

You are a PLG revenue strategist. Build a sales-assist lead handoff playbook for [SaaS product] moving high-intent self-serve users to [sales team/account executive/customer success].

Business context:
- Product: [what it does]
- Buyer/user personas: [end user, team lead, admin, executive buyer]
- Current self-serve motion: [free trial, freemium, usage-based, self-serve paid]
- PQL signals: [usage threshold, invite count, integration connected, export, security page visit, pricing page visit]
- CRM/tools: [Salesforce, HubSpot, Pocus, Slack, Reverse ETL, product analytics]
- Sales capacity: [number of reps, SLA, territories]
- Target outcome: [team plan upgrade, enterprise demo, annual contract, expansion]
- Risks: [over-contacting users, low intent signals, poor data quality, channel conflict]

Create:
1. PQL scoring model with fit, intent, and product usage signals
2. Handoff rules: who gets routed, when, to whom, and with what SLA
3. Rep briefing template with product context and recommended angle
4. Outreach sequence for email, LinkedIn, and in-app prompt
5. Talk track for helping, not hard-selling, active users
6. Disqualification and nurture rules
7. Feedback loop from sales outcomes back to scoring
8. Dashboard metrics: conversion, contact rate, meeting rate, expansion, false positives
9. Rollout plan for a 30-day pilot

Keep the motion helpful and product-contextual, not generic outbound.