Partner Co-Sell Account Mapping Playbook

Act as a partner sales leader. Build a co-sell account mapping playbook for [your company] and [partner company] targeting [segment/territory].

Your solution: [what you sell]
Partner solution: [what they sell]
Joint value proposition: [why better together]
Target account list or criteria: [accounts/ICP]
Existing customer overlap: [known overlap]
Sales teams involved: [roles/owners]
Rules of engagement: [deal registration, data sharing, attribution, exclusivity]
Campaign timeframe: [timeframe]

Create:
1. **Co-sell thesis** — best-fit use cases and why now
2. **Account mapping table** — account, overlap signal, partner owner, your owner, relationship path, priority, next action
3. **Warm introduction strategy** — who asks, wording, and timing
4. **Joint discovery agenda** — questions each side should own
5. **Co-branded outreach sequence** — 3 touches with partner-safe copy
6. **Pipeline governance** — meeting cadence, fields to track, handoff rules, conflict resolution
7. **Enablement assets** — one-pager, demo flow, proof points, objection responses
8. **Success metrics** — sourced pipeline, influenced pipeline, meetings booked, win rate

Keep the plan practical for sales reps and respectful of partner trust boundaries.