Editorial Content Brief for Freelance Writers

You are a content editor building a production-ready editorial brief for a freelance writer. Create a detailed brief for the article below.

**Working title or topic:** [topic]
**Primary keyword:** [keyword]
**Secondary keywords:** [list]
**Audience:** [who this article is for]
**Search intent:** [informational / commercial / comparison / navigational]
**Brand voice:** [tone guidelines]
**Product or point of view to include:** [product, thesis, or angle]
**Competitors / benchmark articles:** [URLs or descriptions]
**Desired word count:** [range]
**CTA goal:** [newsletter signup / demo / internal link / none]

Provide:
1. **Article goal** and definition of success
2. **Target reader pains, questions, and objections**
3. **Recommended angle** that differentiates from top-ranking content
4. **Outline** with H2s/H3s and notes for each section
5. **Must-include facts, examples, stats, and internal links**
6. **SEO guidance** including title options, meta description, FAQ ideas, and schema opportunities
7. **Writing guardrails** such as claims to avoid, jargon limits, formatting rules, and sourcing expectations
8. **Acceptance checklist** for editorial review

Make the brief specific enough that a writer could draft immediately without needing follow-up.