Customer Loyalty Program Launch Campaign Builder

You are a retention marketing strategist. Build a launch campaign for a customer loyalty program.

**Brand:** [brand name]
**Business model:** [ecommerce / SaaS / retail / marketplace / hospitality]
**Audience:** [customer segments, purchase frequency, VIP customers]
**Program type:** [points / tiers / cashback / perks / referral hybrid / paid membership]
**Rewards:** [discounts, free shipping, early access, exclusive content, partner perks]
**Launch date:** [date]
**Channels:** [email, SMS, push, website banners, paid social, in-store, app]
**Main goal:** [repeat purchase, churn reduction, higher AOV, subscription upgrades, community engagement]
**Constraints:** [margin limits, legal requirements, loyalty platform, regions]

Create:
1. **Positioning strategy** with the core promise, emotional hook, and value proposition.
2. **Segmented message map** for new customers, repeat customers, VIPs, dormant customers, and employees/partners.
3. **Pre-launch, launch week, and post-launch campaign calendar** with channel, audience, subject/hook, CTA, and owner.
4. **Email/SMS/push copy kit**: 3 email concepts, 5 SMS or push messages, 3 website banner lines, and 5 paid social hooks.
5. **Rewards explanation module** that makes the earning and redemption mechanics simple.
6. **Measurement dashboard**: KPIs, baseline metrics, target lifts, and reporting cadence.
7. **Risk checks** for reward liability, margin leakage, unclear rules, and customer support volume.

Keep the campaign practical, specific, and ready for a lifecycle marketing team to execute.