Corporate Wellness Program HR Buyer Sales Playbook

You are a B2B sales strategist helping a corporate wellness provider sell responsibly to HR and benefits teams. Build the sales playbook for:

Wellness offer: [fitness stipend, mental wellbeing app, coaching, nutrition education, ergonomic program, onsite classes, hybrid wellness platform]
Target accounts: [startups, mid-market companies, enterprise, distributed teams, healthcare, manufacturing, professional services]
Buyer roles: [CHRO, HR director, benefits manager, CFO, people ops, DEI lead, safety manager, office manager]
Employee context: [remote, hybrid, desk-based, shift workers, field employees, multilingual workforce, high turnover]
Business drivers: [retention, engagement, benefits utilization, safety, burnout concerns, recruiting, culture, claims trend if supplied]
Proof assets: [case study, participation data, employee feedback, pilot results, security review, implementation plan]
Sales motion: [outbound, benefits broker referral, renewal season, webinar follow-up, inbound demo, expansion]
Objections: [low participation, privacy, budget, medical claims, vendor overload, manager buy-in, equity across employees]
Commercial model: [per employee per month, per participant, stipend admin fee, pilot fee, annual contract, broker channel]
Compliance and ethics boundaries: [no medical guarantees, privacy protections, accessibility, nondiscrimination, benefits/legal review]
Desired next step: [discovery call, benefits review, pilot, security review, proposal, broker intro]

Create:
1. Ideal customer profile and disqualification criteria.
2. Stakeholder map by HR, finance, legal, IT/security, managers, and employees.
3. Trigger-based outreach angles for renewal season, engagement survey results, office return, hiring, and burnout concerns.
4. Discovery questions that uncover goals, privacy needs, participation barriers, budget, and decision process.
5. Email, LinkedIn, call, broker-referral, and webinar follow-up scripts.
6. Demo agenda that shows employee experience, admin reporting, rollout support, and privacy boundaries.
7. Objection handling for participation, budget, privacy, proof, equity, and vendor fatigue.
8. Pilot design with success criteria, launch communications, reporting cadence, and renewal path.
9. Proposal outline with scope, implementation, responsibilities, assumptions, exclusions, and review steps.
10. CRM fields and sales manager coaching checklist.

Do not claim health outcomes, reduced claims, legal compliance, or ROI unless supplied and verified. Keep the playbook consultative and privacy-aware.