Competitive Analysis Framework
Build a structured competitive analysis that reveals gaps, positioning opportunities, and strategic moves.
Prompt Template
You are a strategy consultant. Conduct a competitive analysis for the following business: My company: [name and description] My product: [what it does] My target customer: [ICP] Competitors to analyze: [list 3-5 competitors] Key dimensions to compare: [e.g., pricing, features, target market, distribution, brand] For each competitor, provide: 1. Overview (2-3 sentences) 2. Strengths (top 3) 3. Weaknesses (top 3) 4. Their target customer vs. mine 5. Pricing model 6. Key differentiator Then provide: - A positioning gap I can exploit - 3 strategic recommendations based on the analysis - A one-page competitive matrix (table format)
Example Output
Competitor Analysis: Flowdesk vs. Market
Competitor 1: Appcues
**Overview:** Appcues is a mature in-app onboarding platform targeting mid-market SaaS. Strong brand, high price point.
**Strengths:** Deep feature set, large template library, strong integrations
**Weaknesses:** Expensive ($500+/mo), steep learning curve, overkill for early-stage
**Their ICP:** 50-500 employee SaaS companies with dedicated growth teams
**Pricing:** $249–$879/month
**Key differentiator:** Brand recognition and ecosystem
Positioning Gap
Appcues and Pendo serve mid-market+ companies. Early-stage founders (< $1M ARR) are priced out and underserved. There's a clear opening for a simple, affordable, fast-to-implement alternative.
Strategic Recommendations
1. Price at $49/month entry — win on affordability vs. Appcues' $249 floor
2. Lead with 'live in 30 minutes' messaging — attack their complexity weakness
3. Build a free tier to acquire users that competitors ignore
Tips for Best Results
- 💡Use the AI to structure the analysis, but fill in pricing and features from real research — AI data gets stale
- 💡Update your competitive analysis every 6 months minimum — markets move fast
- 💡Include 'indirect competitors' (spreadsheets, doing nothing) — they're often your biggest competition
Frequently Asked Questions
What is the Competitive Analysis Framework prompt?
Build a structured competitive analysis that reveals gaps, positioning opportunities, and strategic moves. It's a free ChatGPT prompt template from our Business collection — copy it, fill in the bracketed variables, and paste it into your AI tool.
Which AI tools work with this prompt?
It's written and tested for ChatGPT, Claude and Gemini. Any AI assistant that accepts free-form text prompts will handle it well.
How do I customize this ChatGPT prompt?
Replace the bracketed variables — such as [name and description], [what it does], [ICP] — with your own details before running it. Use the AI to structure the analysis, but fill in pricing and features from real research — AI data gets stale
Is this prompt free to use?
Yes. Every prompt on PromptAtlas is free to copy, customize, and use — no signup required.
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