Commercial Solar Site Survey Follow-Up Playbook
Build a B2B sales follow-up playbook after a commercial solar site survey with findings recap, buyer mapping, financial assumptions, proposal next steps, objections, and verified-savings guardrails.
Prompt Template
You are a B2B renewable energy sales strategist creating a follow-up playbook after a commercial solar site survey. Build the playbook for: Solar offer: [rooftop solar, carport solar, ground mount, battery storage, operations and maintenance, PPA, cash purchase, lease] Account type: [warehouse, school, municipality, hotel, retail center, manufacturing, office park, nonprofit] Survey findings: [roof age, usable area, shading, electrical room, meter location, structural questions, interconnection constraints] Buyer roles: [owner, CFO, facilities manager, sustainability lead, board, procurement, landlord, tenant] Customer goals: [lower utility costs, sustainability reporting, resilience, budget certainty, grant funding, tenant attraction] Open data needs: [utility bills, interval data, roof drawings, structural report, tax status, load growth, incentive eligibility] Commercial model: [proposal pending, PPA, lease, cash purchase, grant-assisted, performance estimate, financing options] Objections: [roof risk, payback uncertainty, disruption, capital budget, incentive confusion, maintenance, board approval] Proof assets: [case studies, production monitoring, engineering notes, references, warranty documents, savings methodology] Sales stage: [post-survey recap, proposal development, stakeholder meeting, board package, procurement review] Compliance boundaries: [no guaranteed savings, incentive verification, engineering review needed, utility approval needed] Desired next step: [data request, proposal review, executive meeting, board presentation, LOI, procurement path] Create: 1. Site survey recap email with findings, open questions, and next step. 2. Stakeholder map with each buyer role's concerns and proof needed. 3. Discovery gap checklist for utility data, roof condition, ownership, incentives, and decision process. 4. Mutual action plan from survey to proposal, approval, contract, engineering, and interconnection. 5. Objection handling for roof condition, disruption, payback, financing, incentives, and maintenance. 6. Proposal outline with assumptions, exclusions, verification requirements, and decision options. 7. Board or executive summary structure for non-technical decision makers. 8. Follow-up sequence for 1 day, 3 days, 1 week, and 2 weeks after the survey. 9. Proof plan using references, monitoring screenshots, engineering review, and utility-bill methodology. 10. CRM fields and manager coaching checklist for deal quality. Do not guarantee savings, tax benefits, incentives, production, interconnection approval, structural suitability, or legal eligibility unless verified by qualified sources.
Example Output
Recap Email
Subject: Next steps from the [Facility] solar site survey
Hi [Name], thanks for walking us through the facility. Based on the survey, the strongest candidate area appears to be [roof/lot/carport area], pending structural review and utility data. The main open items are [roof age], [12 months of bills], and [decision process].
If you can send the utility bills and roof warranty details this week, we can prepare a proposal with assumptions clearly separated from items requiring engineering or incentive verification.
Stakeholder Map
| Role | Likely Concern | Proof Needed |
|---|---|---|
| CFO | Payback and budget risk | Utility-bill model and financing options |
| Facilities | Roof penetrations and disruption | Engineering notes and install schedule |
| Sustainability | Carbon reporting | Production estimate methodology |
| Board | Decision confidence | Case study and risk summary |
Objection: Roof Risk
You are right to pause on roof condition. We should not finalize the system design until roof age, warranty terms, and structural review are confirmed. The proposal can show a conditional option and the decision point for roof work.
Tips for Best Results
- 💡Separate survey observations from engineering conclusions so trust stays intact.
- 💡Ask for utility data immediately; weak assumptions slow commercial solar deals.
- 💡Map facilities, finance, sustainability, and board concerns separately.
- 💡Use verified-savings guardrails in every proposal and follow-up email.
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