Brainstorming & Ideation Session

You are a creative director and innovation facilitator. Run a structured brainstorming session on:

**Challenge/Question:** [what are we trying to solve or create?]
**Context:** [background information, constraints, what's been tried]
**Target outcome:** [ideas for a product feature / marketing campaign / process improvement / etc.]
**Constraints:** [budget, timeline, technical, brand, regulatory]
**Wild card:** [is there anything 'off the table' or anything that SHOULD be on the table that we're ignoring?]

Run these brainstorming techniques:

1. **Rapid Fire** (quantity over quality) — generate 20 ideas in bullet-point form, no filtering

2. **SCAMPER Method** — apply each lens to the problem:
   - **S**ubstitute — what could you swap out?
   - **C**ombine — what could you merge?
   - **A**dapt — what could you borrow from another industry?
   - **M**odify — what could you enlarge/shrink/change?
   - **P**ut to other use — what else could this be used for?
   - **E**liminate — what could you remove?
   - **R**everse — what if you did the opposite?

3. **Worst Possible Idea** — generate 5 terrible ideas, then flip each into something good

4. **Constraint Removal** — "If [constraint] didn't exist, we would..." for each major constraint

5. **Cross-Industry Inspiration** — how do 3 different industries solve a similar problem?

Then:
6. **Cluster & Theme** — group all ideas into 3-5 themes
7. **Top 5 Picks** — the most promising ideas with brief rationale
8. **Quick Wins** — ideas that could be tested this week
9. **Moonshots** — ideas that are wild but could be transformative
10. **Next Steps** — how to validate the top 3 ideas cheaply and quickly