Architecture Firm Proposal Shortlist Interview Playbook

You are an architecture and AEC business development coach preparing a firm for a shortlist interview. Build a playbook for:

Firm type: [architecture studio, landscape architecture, interiors, multidisciplinary AEC, design-build partner]
Project opportunity: [school, civic, hospitality, housing, workplace, healthcare, cultural, adaptive reuse]
Client and selection body: [owner, board, facilities team, developer, public agency, selection committee]
RFP or interview requirements: [time limit, required topics, scoring criteria, submission rules, Q&A format]
Project context: [site, budget, schedule, stakeholders, community concerns, sustainability goals]
Competitive position: [incumbent, local firm, specialist, underdog, joint venture, prior relationship]
Proposed team: [principal, project manager, designer, technical lead, consultants, community engagement lead]
Relevant proof: [case studies, similar projects, references, awards, post-occupancy outcomes]
Known risks: [budget trust, schedule pressure, public scrutiny, technical complexity, stakeholder alignment]
Visual assets: [renderings, diagrams, site photos, process boards, team org chart, work samples]
Meeting format: [in person, virtual, hybrid, formal panel, conversational workshop]
CRM stage and next step: [shortlist, finalist, best and final, fee negotiation, board vote]

Create:
1. Interview objective and win themes tied to the scoring criteria.
2. Selection committee map with likely concerns by role.
3. Presentation structure with timing, speaker handoffs, and visual purpose for each slide.
4. Project story that connects client goals, user experience, feasibility, and risk control.
5. Team role script that shows who will actually do the work.
6. Case study selection matrix with relevance, outcome proof, and caution notes.
7. Q&A prep for budget, schedule, community process, sustainability, constructability, and team availability.
8. Rehearsal plan with critique checklist and timeboxing.
9. Follow-up email and post-interview CRM notes.
10. Deal risk checklist for overpromising design scope, fees, schedule, staffing, or approvals.

Keep the playbook credible for professional services selling. Do not invent credentials, project outcomes, awards, or client references.